2008 Drophead* Expensive Upgrades* 1 Of Kind!!!!! on 2040-cars

Auto blog

'Most expensive safety deposit box in the world' has a Rolls-Royce ferry

Ultra-high-end security and storage company International Bank Vaults (IBV) has several locations around the world, but as of next week, none will be more exclusive than the London branch. IBV is set to open a new vault with what's claimed to be the most expensive safety deposit boxes in the world. With price come perks, however, including a personal Rolls-Royce Ghost chauffeur to take customers to and from the vault. According to The Guardian, IBV, owned by South African millionaire Ashok Sewnarain, decided to open the new vault as a response to rapidly increasing demand for private wealth storage from the world's richest people. “We wonÂ’t deal with millionaires," managing director of the new facility Sean Hoey said. "We will be dealing only with billionaires.” For the top tier of the rich, a full room can be rented out for about $3.3 million per year. On a much lower scale, the cheapest available safety deposit box will cost about $785 to rent per year. Those boxes are pretty small, however, at about two inches high, 6.3 inches wide, and 19.3 inches deep. Hoey says it's enough space to store jewelry or "a fair few gold bars."  At this location, when the customers need to deposit or withdrawal spare gold bars in between polishing sessions, a chauffeur will arrive in a Rolls-Royce Ghost for proper luxury transportation. To get to the underground vault, two door people will take clients through fingerprint and iris scans. The vault itself is secured from theft attempts by steel lining in the walls, ceiling, and floor. Read more and see photos of the building on The Guardian. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.