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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Rolls-Royce Spectre EV spied up close in best spy shots yet

Rolls-Royce promised it would be developing the Spectre electric car “in plain sight,” and hereÂ’s some decent proof of that in spy shot form. Outside of the initial teaser photos released by Rolls-Royce earlier this year, we havenÂ’t seen any other details of the electric Rolls. ThatÂ’s changed today, as one of our spy shooters captured a test Spectre both on the pavement and on a flatbed.  The most intriguing angle of view is directly from the front. We can just make out that this Rolls appears to be wearing a version of the upcoming stacked headlight look previously spied on soon-to-come BMW models like the next-gen 7 Series and refreshed X7. The close-up view also provides a look at the traditional Rolls-Royce grille and the lower front bumper design. Perhaps Rolls will sort out a more elegant solution by production time, but the sensor module in the center of the lower front bumper is a bit of an eyesore.  Heading to the rear, we see some taillights lit up, but itÂ’s difficult to make out what they might look like in final production form. These could simply be test lights and not represent what the actual production lights look like, too. As for the rest of the rear, the lower bumper is quite the piece. It juts out way beyond the bodywork and in no way looks like the finished product. One of the last intriguing items of note is the angle of the rear tire when the driver has the steering wheel at full lock. ItÂ’s not an extreme angle of rear-wheel steer, but the rear wheel does appear to be turned in the opposite direction as the fronts. This car being a coupe, itÂ’s reasonable that it wouldnÂ’t need a massive amount of rear-wheel steering to be agile in a city, but itÂ’s still a Rolls-Royce, so coupe or not, itÂ’s massive. Beyond those specific details, we can simply enjoy seeing the upcoming EV in clearer, closer photos than ever before. Rolls-Royce says the production car is coming in 2023, so we suspect there will be many more spy shots and small details released between now and then. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.