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Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Custom Rolls-Royce Rose Phantom is a private garden party for two

What a Rolls-Royce customer wants, a Rolls-Royce customer gets. An entrepreneur from Stockholm, Sweden, named Ayad Al Saffar recently commissioned this bespoke Phantom with the dream of being enveloped in an elegant floral arrangement. Using a rose garden at the House of Rolls-Royce as inspiration, designers shaped more than one million embroidered stitches into an entanglement of greenery, flowers, and butterflies. Rolls-Royce Motor Cars CEO Torsten Muller Otvos calls it the Rose Phantom.  Apparently, the person who ordered this Phantom likes flowers so much that he named two of four children after plants. Now, a personal garden goes anywhere the car goes. The custom order was a natural fit in the Phantom, as the Rolls-Royce Rose Garden in Goodwood, West Sussex, is the only place in the world that grows the Phantom Rose, a flower created exclusively for Rolls-Royce by British rose breeder Philip Harkness. The customer's daughter Magnolia chose the Peacock Blue exterior on the Phantom. Embellished with a touch of flair, it has a Charles Blue double pinstripe along the beltline, as do the wheels, which are meant to mimic a floral design. The simple and stately exterior makes the interior stand out all the more. Inside, satin stitch Phantom Roses adorn the doors and the starlight headliner. The design shows the flowers in multiple stages of growth and is intended to portray a floral net spreading throughout the vehicle. Even the driver gets to enjoy the foliage, as the glass-encased dashboard has its own bouquet. A final touch uses Peacock and Adonis Blue butterflies to add a bit of motion to the scene. The cabin scheme inverts the exterior colorway and uses Charles Blue leather Serenity Seating with Peacock Blue piping.  Al Saffar says it took him 35 years to achieve his dream of buying a Rolls-Royce.

2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.