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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

5 thoughts on the 2024 Rolls-Royce Spectre

ROCHESTER, Mich. — Dudes associated with Rolls-Royce have said some pretty memorable things. T.E. Lawrence called the cars “above rubies,” while Charles Royce presciently observed — in 1900 no less — “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  IÂ’m not into jewelry, so the 2024 Rolls-Royce Spectre is definitely better than rubies, and itÂ’s an EV with a lot of character and purpose. Chuck and Tom were right. This luxury grand tourer is one of the best cars IÂ’ve ever driven — as it should be given it starts at $422,750 — but it also succeeds as an EV.  HereÂ’s five thoughts as to why. 1. ItÂ’s dressed impeccably My test car has a striking two-tone exterior of Arctic White and Midnight Black, recalling a signature cue of great Rollers of the past. A spokesman said two-tone paint dates to the 1920s, notably on the Phantom V, then took off during the coachbuilt cars in the ‘30s. By the 1950s, the paint scheme had become a Rolls-Royce calling card. It looks like the Spectre is wearing a tuxedo. Upon arriving for my drive at Meadow Brook Hall, a century-old mansion with a history almost as deep as Rolls, I was asked if I had a preference. There was a pink car, a pretty blue one and some others. I pointed at this one immediately. Furthering the coachbuilt vibe, you get in and out of the car via two huge rear-opening doors. Like on other Rolls-Royces, they can open and close themselves. 2. What an interior Naturally, itÂ’s a beautiful cabin. The wood, chrome and leather look and feel rich. The one I tested has a gorgeous blue interior with a navy blue backdrop and sky blue accenting along the top of the dash. A sliver and white clock is set in the middle of the instrument panel. The seats are two-tone blue with the RR crest embroidered in the headliners. ThereÂ’s a fair amount of room in the backseat, and my knees didn't even touch the seat in front of me.  The turn-by-turn navigation is outstanding. There's a camera in the middle of the dashboard with arrows telling you which way to go. It's not distracting because the aesthetic of the SpectreÂ’s dashboard is so simple, yet elegant. It's a quiet cabin — more serene than the Cullinan — and stoutly keeps the outside world at bay. Look up and youÂ’re greeted by the Starry Night Sky. Look down and note the plush carpet. I encourage you to drive barefoot. 3.

Rolls-Royce debuts Phantom Coupe Aviator Collection at Pebble Beach

As if its cars aren't already exclusive enough on their own merit, Rolls-Royce is debuting an ultra-limited production version of the Phantom Coupe at Pebble Beach today. With only 35 cars expected to be built, the Rolls-Royce Phantom Coupe Aviator Collection celebrates Charles Stewart Rolls - Rolls-Royce co-founder - who had a passion for flying and was only the second man in Britain to have a pilot's license before his death in 1910.
Unique elements of the Phantom Coupe Aviator Collection include the Aviator Grey exterior hue accented with a matte finish on the grille, hood and window frame. Setting the aeronautical theme of the car, the interior is fitted with exclusive features like the matte-black instrument gauges, an aviation-grade clock in the middle of the dash and a lower dash veneer that mimics the look of an old wooden airplane propeller. Even the transmission tunnel boasts an anodized aluminum cover with exposed torx-head bolts which attempts to match the fuselage of Rolls' award-winning (and Rolls-Royce-powered) Supermarine S6B aircraft.
No detail was overlooked in creating a truly unique atmosphere for the Aviator Collection so much so that it has a leather-lined glove box with the following quote from Rolls himself embossed into it: