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Rolls-Royce Cullinan Series II unveiled with subtle design updates

Rolls-Royce set another sales record in 2023, and it's giving the Cullinan — its best-selling model — a round of mid-cycle updates to keep the momentum going. The Series II model stands out from the outgoing Cullinan with design changes and more technology inside. The exterior updates are relatively subtle, and Rolls-Royce notes that's intentional; the Cullinan has been so popular since its debut in 2018 that it didn't want to risk alienating buyers by giving the SUV a major overhaul. It nonetheless points out that the changes represent "the most extensive Series II development" in its history. Market research shaped many of the updates: the Cullinan was Rolls-Royce's first entry into the SUV segment, and executives have learned a lot since production started. One interesting detail relates to the driver. In 2018, when the Cullinan went on sale, less than 70% were self-driven. That's changed: in 2024, less than 10% are driven by a chauffeur. Up front, the Cullinan features more streamlined-looking headlights accented by thin daytime running lights that stretch into the bumper and bigger air intakes. The grille has been redesigned and it's illuminated for the first time, while the trim around the exhaust outlets has a new look. There's also a brushed stainless-steel plate in the middle of the rear bumper that runs under the car, and buyers can order 23-inch wheels for the first time. They're milled from a billet of aluminum and they feature a three-dimensional design that can be fully polished. The popular Black Badge trim returns, and it will be available at launch. It gets an assortment of blacked-out design details inside and out. Many of the changes made to the interior reflect how much technology has evolved since the Cullinan made its debut. Rolls-Royce added a glass panel that stretches across the entire dashboard. It includes the digital instrument cluster and the infotainment system's display (which is better integrated into the dashboard than the outgoing Cullinan's display). Most of this interface is shared with the Spectre. The part of the dashboard that's ahead of the front passenger is illuminated thanks to 7,000 dots laser-etched into a strengthened type of glass. While some motifs are pre-loaded into the system, customers can also create their own by working directly with Rolls-Royce's designers. Rolls-Royce looked to the outdoors to design new types of upholstery and trim materials.

Rolls-Royce Cullinan Black Badge combines elevated power, style, luxury

For once, a black-themed special-edition vehicle actually has some depth. And it had better, because it's a Rolls-Royce. The new Cullinan Black Badge is not simply an SUV with black exhaust tips, a black grille, and black trim work, though it does have all three. In addition to a myriad of design treatments, some of which have never been applied to a Rolls-Royce, the Cullinan BB has increased power, a sportier drive setup, and unique features specific to this vehicle.  One of the most significant upgrades between the base Cullinan and the Black Badge is the performance. Rolls-Royce finessed the twin-turbocharged 6.75-liter to make 600 horsepower and 664 lb-ft of torque, both up from 563 horsepower and 627 lb-ft of torque. Zero to 60 takes only 4.9 seconds, and it tops out at 155 mph. The Black Badge also has "intuitive throttle," which makes the ZF eight-speed transmission shift a little more aggressively, and a "low" button on the gear shift opens up a deep-voiced exhaust note. Furthering the package, Rolls-Royce made changes to the suspension components and settings to ready for lively driving. A higher brake point in the pedal travel and redesigned high-temperature-resistant brake discs help keep the SUV in check. This is also the first time ever a Rolls-Royce has used colored brake calipers.  Said to represent the style of a younger generation, "permanent bespoke" Black Badge vehicles undergo a dark transformation. We say dark, because black is not the only paint option. A white model was also shown at the unveiling and contrasted well with other darkened parts on the SUV. Apparently, each paint job is hand-polished for up to five hours to ensure peak shiny. Rolls-Royce emphasized how big of a deal it was to use a black Spirit of Ecstasy, which changed color thanks to a chemical process, not paint or wraps. The inverted badging, grille surround, side frame finishers, trunk handle, trunk trim, lower air inlet finisher, and exhaust pipes also received black makeovers, and new 22-inch black and silver wheels adorn each corner. Inside, "The King of the Night," as Rolls-Royce says (guess that title is available after the last season of "Game of Thrones"), has more all-new features. Crafted with a leather headliner and 1,344 fiber optic strands, the Starlight ceiling is introduced to the Cullinan with eight white shooting stars integrated into the pattern. The carbon fiber has been redesigned with aluminum weave and shows off a 3D geometric pattern.

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.