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2016 Rolls-Royce Dawn opens up in public [w/video]

This is the third time I've seen this exact car. Rolls-Royce first showed me the Dawn at a private residence in Beverly Hills, then I saw it behind closed doors in Pebble Beach. Now it makes its official public debut at the Frankfurt Motor Show, and even though the car is old news to me, it's drawing quite a crowd. Of course, there's always reason to get excited when someone says, "New Rolls-Royce." The Dawn is a really pretty, four-seat convertible. It shares a lot of its underpinnings with the Ghost and Wraith, but nearly 80 percent of the body panels are new. Under that long hood sits Rolls' 6.6-liter, twin-turbo V12, producing 563 horsepower and 575 pound-feet of torque, mated to the silky-smooth ZF eight-speed automatic transmission. Rolls-Royce says the Dawn will be its most versatile canvas yet, with nearly endless possibilities for customization. I like the blue and orange of the showcar, but I'm excited to see how different colors look on this nicely sculpted, elegant convertible. If you haven't checked out the Dawn already, see it from all angles in our live gallery above. Everything else you could ever want to know about the new Rolls-Royce can be found in the press blast, below. ROLLS-ROYCE DAWN – UNCOMPROMISED DROPHEAD LUXURY September, 8 2015 – Goodwood UK "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. A true four-seater, it will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world's most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built. The name 'Dawn' perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.

Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury

Rolls-Royce unveils new bespoke Phantom 'Iridescent Opulence'

The Rolls-Royce Phantom is already a fairly solid symbol of conspicuous consumption, but its Bespoke program churns out cars that push the envelope even further. The latest, a feather-and-fleck adorned model dubbed "Iridescent Opulence," certainly checks those boxes.  While Bespoke creations generate buzz with regularity, Rolls-Royce called this one out in particular because it shows off what its designers can do with otherwise "empty" space in the cabin. In this case, the party piece is on the dash, but that's not what the British super-luxe company is calling it. Here it is, straight from Rolls: THE GALLERY   An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The GalleryÂ’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The GalleryÂ’ extends the patronÂ’s experience of curation with the marque to a new realm. See? It's not a dashboard; it's an exhibition space. Here, it's used to show off a collection of more than three thousand tail feathers. Yep, feathers. Sustainably sourced, Rolls-Royce insists, but still pretty, and draped over a 3D-printed shape designed to emulate the musculature of a bird wing, so you can pretend those peacocks (we're spitballing here) were absorbed by the machine, rather than slaughtered so their fluffy bits could adorn it.  Feathers and additively manufactured materials are only the tip of the iceberg for these new gallery concepts, Rolls-Royce says, so we expect to see more like this in the future. Just, you know, one at a time. Rolls-Royce Phantom 'Iridescent Opulence' View 13 Photos