1930 Rolls Royce Brewster Kenilworth Phantom 1 on 2040-cars

Auto blog

2014 Rolls-Royce Wraith is everything you need, everything you don't [w/videos]

It's not often that we get to talk about a new Rolls-Royce, what with the fact that the company's current model line is basically made up of two vehicles. But that all changes here at the 2013 Geneva Motor Show, with the introduction of what might be the most emotional Roller of modern times, the Wraith.
The new two-door Rolls is effectively a Ghost coupe, and it stands to reason that this is Royce's answer to the Bentley Continental GT, albeit at a higher price point. Much higher, actually - the 245,000-euro - $320k USD - price of entry for the Wraith is about $100,000 more than a Continental GT Speed coupe. Woof. And to our eyes, all that extra money isn't buying you much in the looks department, as the collective opinion of the Autoblog editors on-site in Geneva is that it's more imposing than elegant.
But the Wraith will no doubt be a special, exclusive, impressive machine for anyone who plunks down that sort of cash. For starters, it's powered by a V12 that puts out an impressive 624 horsepower and 590 pound-feet of torque mated to an eight-speed ZF "Satellite Aided" transmission. This nifty cog-swapper actually works with GPS to not only pre-select the right gear for the portion of road you're on, but for the next portion of you'll be driving on, as well. That, friends, is cool.

Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.