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Rolls-Royce La Rose Noire Droptail a dark floral love letter to customization

Rolls-Royce's boat-themed custom vehicle developments have gone from the 2017 Sweptail to the 2021 Boat Tail and now the Droptail — to be precise, the La Rose Noire Droptail. This is the first of four coachbuilt Droptails, handed over in a private gathering near Pebble Beach to the family that commissioned it. The name La Rose Noire blows a kiss to the Black Baccara, a hybrid tea rose created in France around 25 years ago and a favorite of the matriarch in the family that commissioned the Rolls-Royce. The flower's petals shimmer from almost black to dark red-burgundy and pomegranate depending on the light and the angle of view. Two hues represent this fierce luster on the car: a deep red called True Love and a darker red called Mystery. Painters applied the iridescent True Love to the body with a secret base coat followed by five layers of clear lacquer, each lacquer layer blended with a slightly different tone of red. Rolls-Royce says it took more than 150 experiments to perfect the final product. True Love appears again on the Pantheon upper grille, the shade painted on the backs of the grille vanes. Rolls-Royce 3D-printed the lower intake in a composite material, accented with 202 stainless-steel ingots painted in True Love. Mystery bows on the 22-inch alloy wheels, contrasted with millwork that exposes the alloy spokes underneath. And a new chrome plating process created the darkly reflective Hydroshade tint of the brightwork. Removing the custom roof with its electrochromic glass panel reveals a cockpit that Rolls-Royce used to set new standards for its craftsmanship. The buyers wanted parquetry with a motif of scattering rose petals. Rolls-Royce decided the best way to achieve that would be to create and finish 1,603 Black Sycamore veneer triangles by hand, and lay 503 red veneer pieces asymmetrically among them to represent the petals. The woodwork runs across the instrument panel and in an element along the doors, then down the tail. The application was so intense that a single artist worked in one-hour stints no more than five hours a day in a sound-insulated room "to ensure the focus required."  Then there's the treasure in the instrument panel. The commissioning family went to Swiss watchmaker Audemars Piguet for a custom timepiece, a 43-millimeter Royal Oak Concept Split-Seconds Chronograph GMT Large Date.

Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.