04 Rolls Royce Phantom, Fresh Service, 05,06,07 on 2040-cars

Auto blog

Rolls-Royce Cullinan offered in miniature 1:8 scale replica

Rolls-Royce sold a record 5,152 cars last year, up 25% thanks to demand for its new Cullinan SUV, and now it wants to sell a new version. It’s a 1:8 scale replica of the ultra-luxury “high-bodied vehicle,” which is what the brand originally went out of its way to refer to what it now acknowledges is an SUV. These are incredibly detailed, not-so-miniature replicas of the Cullinan, down to fully-functioning exterior lights operated by remote control and a “perfect likeness” of the 571-horsepower 6.75-liter twin-turbo V12. It also has illuminated tread plates, embroidered headrests and wood finishes in the cabin Each model is individually built by hand — and a white-gloved hand at that, if weÂ’re to believe the manufacturerÂ’s photos — from more than 1,000 components. Each one takes as much as 450 hours to build, which is more than half the time it takes to build the real vehicle at Goodwood. ItÂ’s then hand-painted with Rolls-Royce color-matched paint and polished by hand. Clients can choose from an astonishing 40,000 standard colors, or replicate a finish of their own choosing. The finished product comes presented in a meter-long display case, set on a gloss-black floor and mounted on a base, with a removable plastic window for closer inspection of the minutiae. “It demonstrates, and reminds us as a company, that inspiring greatness applies at every scale,” the brandÂ’s CEO Torsten Muller-Otvos said in a statement. WeÂ’ve asked Rolls about the price for the miniature and will update this if we hear back. The starting price of the full-size SUV itÂ’s modeled on is $330,000. Related Video:

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce brings Pebble Beach 2019 Collection to Monterey

Rolls-Royce brought 13 Bespoke Commissions to Monterey Car Week, each of them only available to guests attending car week. Among the pride, said to be inspired by the resurgent natural landscape of Pebble Beach after years of natural disasters, are a single Phantom, four Cullinans, four Dawns, two Ghosts, and two Wraiths. The Phantom gets the most modest treatment, attired — as usual — for business in a Black Diamond and Gold Bespoke exterior. The interior highlight is the Phantom Gallery, which turns a swath of the instrument panel into a canvas for personalized art. The four Cullinan SUVs begin to taste the rainbow, drenched in the luxury maker's iced finish, which Rolls-Royce says is one of its most popular offerings. The ice finish entails a mildly paradoxical combination of a matte color with an elegant shine, and on the quartet of Cullinans comes in Burnout Grey, Black Green, Iced Gunmetal, and Galilea Blue. Outside the collection but just as interesting from a color perspective, Rolls-Royce showed a bespoke Cullinan in Fux Orange, the paint named after a collector who asked Rolls-Royce to color-match a woman's wrap he bought in Miami. The Ghost, Wraith, and Dawn go all the way with color as part of a Pastel Collection, their "painter's palette of colors" keyed off the riot of ground cover and wildflowers newly returned to the Monterey Peninsula. They include three Black Badge Commissions, the aim to show that Black Badge need not mean somber or dowdy. Rolls-Royce did the same thing last year with its Paradiso Black Badge Collection in Quail Blue.  This year's Ghost Black Badge comes in the new color Light Green Solid over a black interior livened up by Serenity Green splashes. The Wraith wears Semaphore Yellow over a Selby Grey and Lemon cabin speckled by the Black Badge Starlight Headliner. The Dawn shows off Coral Solid on its bodywork and Aero Cowling, made pristine by seven coats of paint and more than nine hours of hand polishing. The interior gets Arctic White and Sunset leather, evoking the "blooming northern California hills and valleys." Every one of the Black Badge Commissions will feature a "Pebble Beach 2019" treadplate, and the hardtops all get Black Badge Starlight Headliners. Anyone who is keen to put money down has one more day to get to Monterey.