1964 Rolls-royce Phantom V Limousine on 2040-cars

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Hearse based on Rolls-Royce Ghost called the Ghoster, may be too on-the-nose

If you want to roll in a Rolls-Royce even after the very end, an Italian company called Biemme Special Cars has turned the Ghost into one of the world's most luxurious hearses. It keeps the sedan's distinctive rear-hinged doors and luxurious cabin and adds a huge coffin compartment. While it's relatively difficult to make an elegant-looking hearse, the Ghost-based model — which is oddly known as the Ghoster — features a pretty sleek design. It's almost identical to the regular-production Ghost from the tip of the front bumper to the upper part of the windshield. Beyond that, it features an upward-sloping roof panel painted in the same color as the hood, huge side windows with a bright frame, and a seriously long wheelbase. Biemme explains that it expanded the Ghost's body using a tubular structure that's covered with steel panels. The passenger compartment looks like it's standard Ghost fare, so what you get largely depends on the boxes you tick when you configure the car. Wood interior trim, leather upholstery, and other opulences comes standard, and Biemme notes that a 1,300-watt sound system is available ... because you need that in a hearse? Maybe to play something by Ray Parker Jr.? The list of options also includes a built-in drink cooler, the Starlight headliner, internet connectivity, and LED interior lighting, while the rear doors can be ordered with curtains. Biemme separated the passenger and coffin compartments with a shatter-proof divider. It then added a power-operated platform and LED lighting, while the same type of wood trim and leather upholstery used in the passenger compartment adds a finishing touch to the design. There are no hearse-specific mechanical modifications. Power comes from a 6.7-liter V12 that's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, so the Ghoster should offer decent acceleration in spite of what we imagine is a not-inconsequential amount of weight added by the hearse conversion.  Biemme hasn't announced pricing for the Ghoster. For context, the standard Rolls-Royce Ghost starts at approximately $350,000. Featured Gallery Rolls-Royce Ghost-based Ghoster hearse Aftermarket Rolls-Royce Wagon Luxury

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.