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2021 Rolls-Royce Ghost makes its debut with fresh styling and a real Rolls platform

After just over 10 years, the Rolls-Royce Ghost is getting its second generation. This is an important moment, since the Ghost has been the luxury brand's bestseller. The result is a car that has changed significantly underneath to refine the things owners will see and experience. The exterior styling doesn't look drastically different at first, but looking closer reveals many significant changes. The trademark Rolls-Royce grille is wider and taller, and doesn't have a thick arcing border around it. The headlights are larger with sharper corners and angled slightly to sweep up towards the corners of the fascia. Moving along the sides show a similar profile to the old car, but the tail's trunk lid leans forward, as do the taillights. There's not a distinct ledge to the rear bumper, either, giving this new Ghost a sportier appearance. An extra bit of flair Rolls-Royce added is the illuminated grille. There are 20 LED lights in the top part that shine down onto the grille slats, which in turn reflect light outward. Under this new skin is a chassis that's exclusive to Rolls-Royce, unlike the old Ghost's BMW 7 Series-derived chassis. This new frame uses the flexible all-aluminum platform that underpins the new Phantom and the Cullinan. The car is also larger than its predecessor with 3.5 more inches of length and 1.2 inches of width. It all sits on independent air suspension at all four corners featuring some upper wishbone dampers at the front that Rolls-Royce says helps improve ride quality, though hasn't revealed detailed information on how it does so. It's supported by software that coordinates the reactions dictated by the suspension sensors, drive settings, all-wheel drive, four-wheel-steering (both new features for the Ghost), and even the navigation-controlled transmission to optimize driving performance and comfort. Powering the Ghost is Rolls-Royce's twin-turbocharged 6.75-liter V12. It makes 563 horsepower and 627 pound-feet of torque. Obviously only an automatic transmission is available, and power goes to all four wheels as previously mentioned. The Ghost's interior takes cues from the Phantom, with a full-width section encompassing the instruments, infotainment and an artistic dash panel, which we'll talk more about in a moment. Below that is a wood-finished panel incorporating some air vents and controls. Open-pore woods are available, including one that features aluminum in the wood grain.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.