Rolls Royce Ghost, Highly Optioned, Pristine on 2040-cars

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The latest Rolls-Royce concept is a hybrid dump truck

Is a standard Rolls-Royce not big and imposing enough for you? Perhaps the company's latest concept can get you to pass the Grey Poupon. Behold, the Rolls-Royce MTU hybrid haul truck. The Cullinan might come with 22-inch rims, but when equipped with its R63 Michelin XDRs, each wheel and tire combo of the ultimate Roller will stand over 13 feet tall. With a driver's seat a full story off the ground, it's so lofty you won't even see the plebes that you crush in their feeble Coachbuild Dawns as indifferently as Loxodonta africana steamrolls a line of ants. Serve as your own life-size Spirit of Ecstasy as you look down at the puny Parthenon radiators of run-of-the-mill Phantoms from atop your soaring grille, located a full flight of stairs above the lowly earth. All jokes aside, the Rolls-Royce truck mainly serves to promote its new MTU V12 2000-series industrial 12-cylinder engines. Rolls-Royce doesn't even produce the haul trucks; typically, they provide the engines for installation into rigid dumpers built by Liebherr, Hitachi, or Selex. The new hybrid mill produces 1,560 horsepower, meant to replace the V16 4000-series 16-cylinder engines making 2,500 horsepower. However, Rolls-Royce says performance will be the same while dropping carbon dioxide emissions by 30 percent in new installations, or 22 percent with retrofits. Like a Prius, the engine uses a battery pack to store regenerative energy captured as the trucks descend into quarries, then expends that juice to climb back up. It also requires no additional space for an exhaust gas treatment system or diesel urea additives, which are apparently concerns in a mining truck. In addition, Rolls-Royce is in the process of engineering its industrial engines to run on sustainable fuels such as hydrogen brewed from renewable energy (not the way we do it in the U.S.). The company hopes to have hydrogen fuel engines ready by 2023 in stationary applications. It's all part of the company's goals for a — say it with us — carbon-neutral future. The concept truck was conceived for MINExpo 2021, a mining convention taking place September 26-29 in Las Vegas. Hopefully they'll put it into production and offer a constellation headliner in the cab.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.