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2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

2024 Rolls-Royce Spectre First Drive: Electric Rolls is still a Rolls

The introduction of a new EV model usually represents a revolutionary moment for a car brand. The car is typically a departure from the norm, not just in fuel source but design and overall character. They’re usually a break from tradition and/or a beacon pointing in a whole new direction. Then thereÂ’s the new 2024 Rolls-Royce Spectre. ThereÂ’s nothing about it that feels revolutionary, which largely speaks to what came before. WeÂ’re talking about a Rolls-Royce here. They were always whisper-quiet with a V12 engine judiciously doling out gobs of effortless torque without fanfare. You know, like electric motors do. Or rather, as electric motors can. Forget about sledgehammer-to-the-chest launches in the Spectre – Rolls-Royce specifically tuned the throttle to elegantly roll into its power, much as it did, partly by necessity, with a V12. You can imagine the torque curve looking more like an airplane taking off than a rocket. Once underway, speed builds rapidly and passes are made effortlessly. Again, like a V12. The Spectre also looks like a V12 could still be lurking beneath the vast bonnet even though it was 100% EV from the get-go. There was no effort to reimagine Rolls-Royce for the electric era with cab-forward proportions or “Blade Runner” styling cues. The front is sleeker to be sure, for the purposes of design and aerodynamics, with even the Spirit of Ecstasy hood ornament being nipped and tucked to eliminate turbulence that occurred behind the most recent rendition. The overall drag coefficient of 0.25 is certainly commendable for something that retains a blunt front end complete with the must-have “Pantheon” grille that ensures no one will mistake this for anything other than a Rolls-Royce. That it's softly illuminated by 22 LEDs ensures identification at all hours. 2024 Rolls-Royce Spectre in Morganite pink action front three quarter View 32 Photos Once inside, you sit lower in the Spectre than past models, including the similarly two-door Wraith. The resulting view through the gun-slit windshield over the long, imposing hood and raised dashboard is reminiscent of pre-war, ultra-luxury cars from Rolls-Royce, Duesenberg and others. When I mentioned that observation to Rolls-Royce CEO Torsten Muller-Otvos, his eyes lit up as if to say, “Eureka!” That was exactly what Rolls was going for – it had nothing to do with the powertrain.

Rolls-Royce Spectre EV is revealed, and it's production-bound

Rolls-Royce has formally announced plans to introduce a battery-electric coupe. Dubbed Spectre, the British super-luxe automaker's first EV will begin deliveries in late 2023, which has now become a key milestone in Rolls-Royce's roadmap to full electrification by the end of the decade. Apart from the name and layout, Rolls is being stingy with specifics, telling us only that, despite what appears to be a somewhat familiar silhouette, this is an all-new model built on the company's latest architecture, like Phantom, Ghost and Cullinan. Spectre is not merely a derivative of the Wraith, RR says. And with good reason, because Wraith was engineered around the essence of its V12. Spectre's character, we expect, will be defined by its near-silent, vibration-free electric powertrain, which makes for a very different acoustic backdrop, but that's a challenge Rolls-Royce engineers are prepared – arguably even predestined – to overcome. Even more than a century ago, both Charles Rolls and Sir Henry Royce were fascinated by electric powertrains. The automaker even shared some of Rolls' impressions of an EV he drove in April 1900 from Connecticut-based manufacturer Columbia:  "The electric car is perfectly noiseless and clean," he noted. "There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come." View 9 Photos "Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type," said Rolls-Royce CEO Torsten Muller-Otvos.  "Charles RollsÂ’ prophecy has been the subject of constant consideration during the marqueÂ’s Goodwood era," he said. "But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now." If there's any coherent theme to the message coming from Rolls-Royce, it's that the company intends to do right by its first EV. To that end,it  says it will develop Spectre "in plain sight," holding it to some of the most stringent development requirements of any vehicle that has carried the Spirit of Ecstasy.  "To do this, we have conceived the most demanding testing programme in Rolls-RoyceÂ’s history.