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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Phantom Drophead Coupe Waterspeed Collection is a real land yacht

There aren't very many better places to show the Rolls-Royce Phantom Drophead Coupé Waterspeed Collection than at the Pebble Beach Concours d'Elegance. Not only is this aquatic-themed land yacht parked on the Concept Car Lawn appropriately very near the Pacific Ocean, it's being seen by some of the most wealthy car enthusiasts in the world on one afternoon.
The car actually debuted in May in Europe, but Rolls-Royce decided to show it again to West Coast customers. This luxury droptop is dedicated to former British waterspeed record-holder Sir Malcolm Campbell, hence the name. Campbell used a boat powered by a Rolls-Royce R engine to reach 126.33 miles per hour in 1937 on a lake in Italy and break the old milestone. Later, he took the same craft to 129.5 mph to further establish his dominance.
The Phantom Waterspeed takes inspiration from these accomplishments with a two-tone look that mixes shining Maggiore Blue exterior paint and a brushed steel tonneau cover to replace the normal teak. The blue color scheme even extends to the engine and interior trim in combination with contrasting Windchill Grey leather. Rolls isn't building many of these marine-inspired leviathans; check one out on the lawn at Pebble Beach in our gallery.

Rolls-Royce Spectre EV is revealed, and it's production-bound

Rolls-Royce has formally announced plans to introduce a battery-electric coupe. Dubbed Spectre, the British super-luxe automaker's first EV will begin deliveries in late 2023, which has now become a key milestone in Rolls-Royce's roadmap to full electrification by the end of the decade. Apart from the name and layout, Rolls is being stingy with specifics, telling us only that, despite what appears to be a somewhat familiar silhouette, this is an all-new model built on the company's latest architecture, like Phantom, Ghost and Cullinan. Spectre is not merely a derivative of the Wraith, RR says. And with good reason, because Wraith was engineered around the essence of its V12. Spectre's character, we expect, will be defined by its near-silent, vibration-free electric powertrain, which makes for a very different acoustic backdrop, but that's a challenge Rolls-Royce engineers are prepared – arguably even predestined – to overcome. Even more than a century ago, both Charles Rolls and Sir Henry Royce were fascinated by electric powertrains. The automaker even shared some of Rolls' impressions of an EV he drove in April 1900 from Connecticut-based manufacturer Columbia:  "The electric car is perfectly noiseless and clean," he noted. "There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come." View 9 Photos "Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type," said Rolls-Royce CEO Torsten Muller-Otvos.  "Charles RollsÂ’ prophecy has been the subject of constant consideration during the marqueÂ’s Goodwood era," he said. "But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now." If there's any coherent theme to the message coming from Rolls-Royce, it's that the company intends to do right by its first EV. To that end,it  says it will develop Spectre "in plain sight," holding it to some of the most stringent development requirements of any vehicle that has carried the Spirit of Ecstasy.  "To do this, we have conceived the most demanding testing programme in Rolls-RoyceÂ’s history.