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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

The latest Rolls-Royce concept is a hybrid dump truck

Is a standard Rolls-Royce not big and imposing enough for you? Perhaps the company's latest concept can get you to pass the Grey Poupon. Behold, the Rolls-Royce MTU hybrid haul truck. The Cullinan might come with 22-inch rims, but when equipped with its R63 Michelin XDRs, each wheel and tire combo of the ultimate Roller will stand over 13 feet tall. With a driver's seat a full story off the ground, it's so lofty you won't even see the plebes that you crush in their feeble Coachbuild Dawns as indifferently as Loxodonta africana steamrolls a line of ants. Serve as your own life-size Spirit of Ecstasy as you look down at the puny Parthenon radiators of run-of-the-mill Phantoms from atop your soaring grille, located a full flight of stairs above the lowly earth. All jokes aside, the Rolls-Royce truck mainly serves to promote its new MTU V12 2000-series industrial 12-cylinder engines. Rolls-Royce doesn't even produce the haul trucks; typically, they provide the engines for installation into rigid dumpers built by Liebherr, Hitachi, or Selex. The new hybrid mill produces 1,560 horsepower, meant to replace the V16 4000-series 16-cylinder engines making 2,500 horsepower. However, Rolls-Royce says performance will be the same while dropping carbon dioxide emissions by 30 percent in new installations, or 22 percent with retrofits. Like a Prius, the engine uses a battery pack to store regenerative energy captured as the trucks descend into quarries, then expends that juice to climb back up. It also requires no additional space for an exhaust gas treatment system or diesel urea additives, which are apparently concerns in a mining truck. In addition, Rolls-Royce is in the process of engineering its industrial engines to run on sustainable fuels such as hydrogen brewed from renewable energy (not the way we do it in the U.S.). The company hopes to have hydrogen fuel engines ready by 2023 in stationary applications. It's all part of the company's goals for a — say it with us — carbon-neutral future. The concept truck was conceived for MINExpo 2021, a mining convention taking place September 26-29 in Las Vegas. Hopefully they'll put it into production and offer a constellation headliner in the cab.

2018 Rolls-Royce Phantom spied on the inside

The Grey-Poupon set has a new digital reality in store for 2018. Or at least its drivers will. Today we've captured the next-generation Rolls-Royce Phantom during testing, and decadent sedan will feature a digital instrument panel. These photos show large screens in front of the driver and on top of the center stack – a marked change from the traditional dials. This digital cluster is among a slew of changes that will dramatically update the Phantom. It will also run on a new aluminum platform, which will underpin all Rollers from 2018. The coupe and Drophead coupe will also be killed off with the outgoing seventh generation, which has run for 13 years. Rolls-Royce said from the start the new ultra-luxury sedan would feature significant updates. In a statement, chief executive Torsten Mueller-Oetvoes called it "a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Still, the eighth Phantom will look like, well, a Phantom. Despite the "enhanced ... design innovations" Mueller-Oetvoes is pitching, the exterior styling looks largely evolutionary. We're expecting another Roller staple, the traditional V12, to provide the usual mustard-hauling power. Related Video: Featured Gallery 2018 Rolls-Royce Phantom View 10 Photos Image Credit: CarPix Design/Style Spy Photos Rolls-Royce Technology Infotainment Luxury Sedan rolls-royce phantom