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2022 Rolls-Royce Ghost Black Badge | Ecstasy in the shadows

Every now and again, something hits my driveway that absolutely stumps me. It can be tricky enough to come up with something to write about the fifth Hyundai Sonata or third Jeep Wrangler I’ve driven in the space of 18 months, but something like the 2022 Rolls-Royce Ghost Black Badge presents a very different conundrum: What can I possibly say to the person who has a half million dollars to spend on their next ride? I rounded up there but not by much. Before tax, tags and your driverÂ’s salary, this Ghost checks in at $484,950. Of that, $43,850 goes to Black Badge, which, when boiled down to its purest essence, is an enthusiastÂ’s equipment package with some rather dramatic aesthetic components. Rolls-RoyceÂ’s reputation is that of a builder of cars meant to be driven in rather than driven, but Ghost is the de facto “driverÂ’s” four-door in the lineup, and Black Badge is as close to an antidote to that cliche as youÂ’ll find in the company's portfolio. While it is a performance model, Black Badge doesn't completely blow the doors off the Ghost's already-impressive baseline performance. It benefits from an additional 29 horsepower and 57 pound-feet of torque (for a total of 583 hp and 663 lb-ft, respectively) and retuned air springs that “alleviate body roll under more assertive cornering.” The brakes were also tweaked for more immediate response and shorter pedal travel, but the clamps themselves are identical to a standard GhostÂ’s. Put another way, Black Badge is a performance package that happens to cost more than some performance cars. Welcome to tier 0 of car ownership. ThatÂ’s a hollow greeting, of course. Rolls-Royce sold a grand total of 5,586 (ahem) motor cars in 2021, and not one of them is among my permanent collection. YouÂ’re shocked, I know. Statistically, weÂ’re quite likely to be in the same boat. IÂ’m living vicariously through the Rolls-Royce marketing budget and youÂ’re living vicariously through me. Too bad. IÂ’m pretty boring. So boring that the best outing I could come up with was a jaunt to a lake cottage just 30 miles or so north of Detroit proper. Given this carÂ’s price point, youÂ’d be forgiven for insisting that the Ghost had better be able to do just about anything one might expect from modern four-wheeled transportation, but realistically, the person who can afford to be chauffeured in a Black Badge can likely call on other forms of transit should the weather take a turn for the worse.

Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.