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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Navigating the road time forgot in a Rolls-Royce Cullinan

The Rolls-Royce Cullinan glides evenly over the rutted single-lane dirt road, barely unsettling its passengers. Nobody is speaking in the lush cabin, not even my normally chatty 7-year-old.  All eyes are turned to the Delaware River gliding by, a dozen feet away, through a skim of skeletal hardwood trees. There’s no sign of humanity or habitation. ItÂ’s almost a scene in a movie. The Last of the Mohicans, perhaps.  Today we are exploring the Old Mine Road, and it is making us think of ghosts. Its 104 miles of asphalt and dirt make up one of the oldest continuously-used roads in America, stretching from New YorkÂ’s Catskills to the Pennsylvania Delaware Water Gap. The Lenape are thought to have first threaded a path here in the 1300s.  It is also a pathway wending its way through the NortheastÂ’s violent history, from bloody skirmishes between the original Native American inhabitants and European settlers to the Americans and Brits in the Revolutionary War. Little wonder that out here in the quiet, that history — and those ghosts — feel close. Amazingly, the 40-mile section in New Jersey that follows the eastern banks of the Delaware looks much like it did a hundred years ago. There are million-dollar views, but as part of the Delaware recreation area, no development is allowed.  Instead of the gated McMansions youÂ’d expect less than 1.5 hours from New York City, we are greeted by silent forest and twin lanes of bumpy or shattered asphalt. ThereÂ’s a section of dirt and gravel, narrowing to a single lane. Easy to imagine hundreds of years of horses and mules stamping down the thin path.  It is early spring and like everyone else, we have cabin fever. My wife, son and mother-in-law are sheltering-in-place at our country house in the Poconos. America is locked into a struggle with an invisible enemy. It seems a good time to get some historical perspective. If our ancestors lived and endured under harsh conditions, so can we.  There is nothing inherently unsafe or socially unacceptable about taking a short road trip on a virtually unused road, so we pack a lunch of cold pizza and snacks, and pile into the leather-bound, environmentally-controlled cocoon of the Rolls. We make our way to Kingston, N.Y., where the road begins. IÂ’m finally going to drive the entirety of the Old Mine Road.   Our Barney-purple Cullinan is a rolling sanctuary, a movable fortress of social isolation.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai