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Rolls-Royce Cullinan revealed: Ultra-luxury SUV is so British, it curtsies

Why did we ever expect the Rolls-Royce Cullinan to look like anything other than a Phantom on a lift kit, minus the trunk? The Rolls-Royce of SUVs perfectly employs Phantom cues, from the raised hood to the strong shoulder line and coach doors. The English off-roader brings a bunch of brand-redefining firsts with it, including all-wheel drive, an off-road driving mode, and a suspension that actively extends the dampers to keep every wheel on the ground. All of the vehicle's innovations serve the tagline that will help sell the Cullinan to wealthy owners: "Effortless, Everywhere." View 30 Photos The Cullinan stretches 210 inches long on a 130-inch wheelbase, 17.2 inches shorter overall than a Phantom on a wheelbase 9.8 inches shorter. However, the SUV is 5.6 inches wider than the sedan and its roof stands 7.2 inches higher. Built around the same all-aluminum Architecture of Luxury as the Phantom, the extra bits that make the Cullinan ready for dirty work add just 200 pounds compared to the car, for a curb weight of 5,864 pounds. The 6.6-liter twin-turbo V12 (Rolls-Royce still refers to it as a 6.75-liter) produces 563 horsepower and 627 pound-feet of torque, matching the Phantom's horsepower but losing 37 lb-ft of torque. However, the remaining torque comes 100 rpm sooner in the Cullinan than in the Phantom. Rolls-Royce whipped up another narrative trick to keep the Cullinan from being associated with the two-box SUV herd, calling it "the first 'three-box' offer in the SUV sector." With only two boxes visible from outside, we assume Rolls-Royce refers to the available glass partition in the cabin separating the seating area from the cargo, for Cullinans equipped with individual second-row seats. That would make for three distinct areas, and serve as a "nod to the era when luggage was mounted on the exterior of the motor-car, so the occupants did not travel with their belongings." Speaking of which, the feature we normally call a "tailgate" is called "the Clasp" on the Cullinan, a reference to when drivers put luggage on the outside of the car. The electrically operated two-piece hatch has a narrow lower section that folds down to help support the electronic drawer in the Recreation Module. The module provides custom designed storage for tools suitable to an owner's hobbies, like hawking, hunting, or drone racing, or it can stow the seats and cocktail table for the Rolls-Royce Viewing Suite. The Cullinan earns its chops in the cabin and under the skin.

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce Phantom Tempus Collection is inspired by the infinite universe

Rolls-Royce, like NASA, is exploring what's far beyond the stratosphere. It introduced a limited-edition version of the Phantom, its flagship, called the Tempus Collection and inspired by time, astronomical phenomena, and the infinite reaches of the universe. Most of the visual changes are found in the cabin, where interior designers added a mesmerizing headliner that represents a pulsar. If your brain is soaking in Shell Rotella, you're thinking of a Nissan sold on and off since 1978; sorry, but it's not that one, though the British firm's Bespoke department can probably make it happen if your wallet is thick enough. In astronomy, according to Rolls-Royce, a pulsar is a type of white-hot star that lurks about 280 light years away from our planet while emitting electromagnetic radiation in extremely regular pulses, hence the name. Stylists transformed the dashboard into a work of art they call the Frozen Flow of Time. It consists of a single billet of aluminum in which 100 individual columns were milled to represent the 100-million-year period of a pulsar's rotational spin. Rolls-Royce also removed the clock from the dashboard to signal that its customers are free from time and its pesky limitations, though we don't think that's a binding promise the company is making to buyers. If you have a few seconds to spare, you can pop open the glovebox and read a quote from Albert Einstein: "The distinction between past, present, and future is only a stubbornly persistent illusion." Visually, the Tempus wears a relatively subtle look characterized by a new color called Kairos Blue. It was created specifically for the limited-edition model to embody the darkness and the mystery of space, Rolls-Royce explained. It features blue mica flakes that shine like stars in the sky when viewed in the right light. Buyers can customize the Spirit of Ecstasy emblem by engraving a date and location — like their wedding anniversary — on its base. Rolls-Royce will deliver each Tempus with a custom-built champagne chest whose table features a hand-painted pulsar. It's big enough to store and chill champagne, caviar, four flutes, and a mother-of-pearl caviar spoon. The outer-space theme does not continue in the engine bay, so don't expect to find a Rolls-Royce Trent turbofan under the hood. Like the regular-production Phantom, the Tempus is powered by a twin-turbocharged, 6.8-liter V12 engine that effortlessly develops 563 horsepower and 664 pound-feet of torque.