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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Wraith gets Inspired by Music for latest special

A favored status symbol of both old money and new, Rolls-Royce has counted some of the most famously wealthy personalities among its clients over the years. More than a few of them, of course, have been musicians – rock n' roll icons, in fact. And it's their legend from which the British automaker has drawn the inspiration for this latest special edition. Based on the Wraith fastback, the Inspired by Music edition is all done up in black and bronze. It's got a dark Lyrical Copper paintjob on the outside, and both brushed and polished copper trim throughout the interior. There's a bright book-matched copper dashboard, along with copper door inserts, speaker grilles, and more. Goodwood's customization department has also fitted it with woven leather floor mats and a special clock with a bezel designed to emulate vinyl records. Of course, it's also got what promises to be one of the finest sound systems in the industry. The Bespoke Audio setup packs 1300 watts of power and 18 speakers – including two subwoofers, seven tweeters, seven mid-range speakers, and two "exciter" speakers embedded in the headliner to round it all out. It even uses microphones to monitor sound levels inside and out of the vehicle, adjusting the volume and tone to compensate. This is the third such inspired Wraith special edition that Rolls-Royce has released. Back in May it released a rather different take in the white-on-white Inspired by Fashion edition. That was preceded in late March by the Inspired by Film edition. Each Wraith packs a 624-horsepower, 6.6-liter twin-turbo V12, making them the fastest, most powerful Rolls models to date. And if none of these particular special editions tickle your fancy, we're sure the company will create one for you to your own exacting specifications – assuming of course that you've got the means. Related Video: ROLLS-ROYCE WRAITH 'INSPIRED BY MUSIC' Rolls-Royce Motor Cars has contributed to the myth and legend of the contemporary music scene since the birth of Rock & Roll. Over half a century later, this long-standing love affair lives on, with some of the world's most celebrated artists choosing the marque as the ultimate affirmation of their success. In this spirit, Rolls-Royce Motor Cars is delighted to present Wraith 'Inspired by Music'. Since the launch of Wraith in 2013, customers have been able to commission their Rolls-Royce Wraith with Bespoke Audio; the most exhaustively designed sound system in automotive history.