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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce Wraith and Dawn order books closed globally

Rolls-Royce closed order books for the Wraith coupe and Dawn convertible at the end of last year in the U.S. Brand chief Torsten Muller-Otvos told Autocar that both have since been removed from every market. Final orders are still being produced at the Goodwood factory, so the last Wraith and Dawn won't likely leave the line until early next year. But with the taps turned off and nothing to replace them yet, Rolls-Royce will soon be two-thirds of the way done with what has been a very successful chapter in its history. Those two offerings, as well as the Ghost sedan, are based on the architecture BMW created for the 2008 7 Series. Now only the Ghost remains of the trio, at this point planned for production until 2030 when Rolls-Royce will convert being to an electric-only automaker. More modern products like the Phantom II sedan and the Cullinan crossover ride on the company's Architecture of Luxury. That structure will also support the Spectre battery-electric coupe meant to go on sale at the end of 2023. Spectre spy shots reveal a body that looks much like the Wraith; however, Autocar says, "Rolls instead views the Spectre as a belated successor to the coupe version of the seventh-generation Rolls-Royce Phantom, with the pair sharing a similar footprint and the Spectre therefore having its own distinct positioning within the Rolls range." The erstwhile Phantom Coupe's length and wheelbase were about 20 inches longer than those of a Wraith. The Phantom II sedan is but a couple of inches longer than the previous two-door. Point being, the Spectre might be silent, but it won't be small. There will still be some BMW in it, however, like Rolls-Royce's version of the stacked headlights BMW is about to debut on the i7 and X7, and there's speculation the top-dog BMW iX M60i powertrain will cross the Channel to enter Goodwood's service. Peak output for the BMW reaches 610 horsepower and 811 pound-feet of torque, which sound like fine numbers for wafting.

Rolls-Royce Wraith Luminary Collection gets celestial headliner

Rolls-Royce has announced a new bespoke collection for its Wraith 2-door luxury coupe that is highlighted, literally, by a headliner full of glittering shooting stars. It's called the Wraith Luminary Collection and its production will be limited to just 55 examples. The car is like its own planetarium on wheels, thanks to a starlight headliner concocted by the folks at the Rolls-Royce Bespoke Collective in Goodwood, West Sussex. It's a handwoven configuration of 1,340 fiber-optic lights mimicking the night sky — and even the occasional shooting star — and it takes 20 hours to configure. Rolls-Royce says eight shooting stars fire at random, mostly over the front seats. Open up the suicide doors and you'll see the celestial theme continued inside the cabin. Tudor oak wood veneer, sourced from forests in the Czech Republic and chosen for its depth of color and grain structure, is back-lit by 176 LED lights that permeates through intricate perforations in the veneer that form another starlight pattern at the touch of a button. "Linked to the controls of the starlight headliner, the cabin's veneer surrounds Wraith's occupants in an ambient glow of light," the luxury marque says. Outside, the Luminary Collection comes pained in Sunburst Grey with rich Saddlery Tan-colored lines hand painted along the bonnet and side body, a color scheme inspired by "the heady shade of the golden hour's sunrays" and referencing the interior leather color scheme. It's also echoed in the center of each wheel. Cockpit seats come trimmed in the same tan leather, while rear seats feature a contrasting Anthracite leather or an available Seashell color for the leather, matched by a two-tone steering wheel. The seats get contrasting piping and stitching tying the colors together. Also new is a hand-woven stainless steel fabric, a new technique for luxury goods borrowed from industrial uses, for the center console and door panniers. Each swath is made up of strands between 0.08 and 0.19 millimeters in diameter and takes three days to produce in a clean-room environment. Finally, the collection features stainless-steel tread plates engraved with the words, "Wraith Luminary Collection — One of Fifty-Five." Prices weren't announced, befitting the brand's aura of exclusivity, but the Wraith starts at a mere $320,000.