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Rolls-Royce Dawn dons Aero Cowling for the Geneva Motor Show

Rolls-Royce will not be bringing the Cullinan SUV to the Geneva Motor Show, but it is instead displaying four special takes on its existing portfolio. The most striking of these is the Rolls-Royce Dawn Aero Cowling. The titular leather-lined cowling made of carbon fiber and aluminum covers the Dawn's rear seats, effectively giving it the appearance of a two-seater, and is fitted with storage compartments. Rolls-Royce claims it is very light, but then the 570-horsepower V12 convertible weighs more than 5,600 pounds, so even a heavier decking setup would really only strain the person lifting it. In addition to the Dawn, Rolls-Royce has brought three custom Phantoms. The most restrained one is called "The Gentleman's Tourer," which features a two-tone grey and silver bodywork and a dark interior. The concept harkens back to 1930s Continental Saloons. The second one, a long-wheelbase Phantom, is called "The Whispered Muse," and it has the Dashboard Gallery option, featuring a silk motif. Rose Gold appears throughout the vehicle, including the Spirit of Ecstasy hood ornament — the first one finished in Rose Gold. The last Phantom, also a long wheelbase, is called "A Moment in Time," and its blue paint is a newly created hue. The three cars show off the customization capabilities of Rolls-Royce's bespoke division, and reportedly almost every customer will special-order their Rolls-Royce. Related Video: Featured Gallery Rolls-Royce Dawn Aero Cowling: Geneva 2018 View 14 Photos Related Gallery Rolls-Royce Geneva 2018 View 10 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Rolls-Royce Convertible Luxury rolls-royce phantom 2018 Geneva Motor Show rolls-royce dawn

Here's an official peek at the Rolls-Royce SUV

Rolls-Royce let out a pair of new images of Project Cullinan, the company's attempt to deliver ultra-luxury and brick-like aerodynamics in an SUV form factor. These images mark the first time we've seen Project Cullinan in its production body, albeit clad with swirly camouflage. All our previous spy photos showed a Phantom with a ridiculous wing, for example. These new images hide the wagon-like traits of the rear, but are a strong sign that Rolls has finalized the Cullinan's design. The prominent slatted grille and imposing headlights are the big design calling cards, but even with the camouflage, the upright fascia and long hood stand out as distinguishing styling traits. Even the mirrors say "Rolls-Royce", sitting atop delicate stalks with sizable housings on top. We can't divine much about the Cullinan's tail or rear haunches, so there's still some mystery yet to be revealed. With these are official images out, we expect an influx of spy images in the very near future. According to the company, Cullinan will move to the Arctic Circle for cold-weather testing after the Christmas holidays. Later next year, it's off to what's likely the SUV's primary market – the Middle East – for hot weather testing. Naturally, our spies should return a bevy of images of both hot and cold-weather testing. Stay tuned. View 2 Photos

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.