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Rolls-Royce Cullinan configurator delivers a near-bespoke experience

Earlier this month we configured a McLaren Senna with the assistance of two representatives of McLaren Special Operations. In that piece we wrote about few chances there are for the online "shopper" to get a feel for the coachbuilt experience; the Ferrari LaFerrari configurator offered just three color options, for instance, and Bugatti removed the few variables it presented for the Chiron. McLaren didn't build a public configurator for the Senna. It's the Rolls-Royce Cullinan to the rescue — at least for now — with a brand new configurator that can keep you busy for hours. The Cullinan configurator lists seven categories: Inspired Specs, Exterior Style, Exterior Options, Interior Style, Interior Options, Personalization, and Accessories. Inspired Specs comprises eight themes, such as the sassy Urban (Hero), and the self-evident Wellness or Indulgence. To play outside the lines, go to Exterior style to choose one of 16 colors, 23 Coachlines (pinstripes) in single or double lines, seven wheels, and two wheel detail options — whether or not to have the wheel centers matched to the body color. Polish the exterior details with four options for the Spirit of Ecstasy, a satin silver hood, or a tow hitch. View 30 Photos Take a breather and a cup of Lady Grey tea, then dive in again with the interior, starting with six potential "schemes" or a bespoke interior module. We haven't worked out the permutations, but you can create a wildly large number of different cabins with the 20 different interior colors. The seats alone offer color choices for the inserts, gussets, inners, main body, and valance and seat backs. You can specify a color for the sun visors. Harley Quinn would love it. And after all that, you've still got three more categories to work though. We chose a Cullinan in Anthracite, with a double coachline in Creme Light, on 22-inch wheels, and with a trailer hitch — to tow our Icon A5 amphibious plane, because we already have a Ford F-450 Super Duty for the boat. A Tan interior mixed with Seashell accents should be a fine place to hear nothing of the outside world thanks to Rolls-Royce's sandwiched windows. But we're considering going with Ardent Red instead, so we'll see you over at the configurator. Related Video:

Rolls-Royce Wraith looks rad in red [UPDATE]

UPDATE: An earlier version of this post called this car the "St. James Edition," which is incorrect. It's not a full-on special edition, rather a bespoke color. And an awesome one, at that. Of all the cars that would look right in red, and of all the colors you could specify for a new Rolls-Royce, ordering up a bright scarlet Wraith might not seem like the first choice to many. Fortunately there are plenty of other options available in the Rolls-Royce catalog. But for those who disagree, the British luxury automaker offers St. James Red, the bespoke color seen here. The color is offset by chrome brightwork on the grille, window frames, and door handles. The wheels are done up in a two-tone silver and gloss black, while the interior is swathed in what we're sure is only the softest, most supple black leather known to man. Of course, since it's a Wraith, there's power to match that racy exterior. This coupe is, after all, the most powerful vehicle Rolls-Royce has ever offered, packing a 6.6-liter twin-turbo V12 with 624 horsepower and 590 pound-feet of torque, propelling over 5,000 pounds of luxury to 60 in a scant 4.4 seconds. More than adequate, indeed. If there was ever a Rolls that could get away with the bright red approach, surely it's the Wraith.

Rolls-Royce spotted testing even sportier Wraith

A Rolls-Royce is not what you'd typically consider to be "sporty." Luxurious. Stately. Even powerful, packed as they are with twelve-cylinder engines displacing in excess of six and a half liters. The Wraith set out to change that with a sportier package, more rakish profile and an even more potent version of the Ghost's 6.6-liter twin-turbo V12 to make it the fastest and most powerful Rolls-Royce ever made. But now it seems Goodwood is working on an even more aggressive version.
Spotted undergoing testing in parent company BMW's home country of Germany, this particular Wraith might strike you as the same one we've already seen, save for a few telltale details. It may be wearing the same rolling stock as the existing model, with what look like the same tailpipes protruding ever so elegantly around back, but at the bottom of the front bumper and atop the rear trunklid you'll notice more assertive spoilers added on.
To what end, we cannot be certain, but our spotters on the ground seem to think this is a prototype for a more extreme version of the Wraith - possibly inspired by the attention garnered by the Bentley Continental GT3-R. Could we be looking at a Wraith V-Specification like we saw with the Ghost? We'll have to wait to find out for sure, but in the meantime you can scope out the virtually undisguised prototype in the gallery of high-resolution spy shots above.