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Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

The Aston Martin Rapide leads this month's list of discounts

Aston Martin was an early entrant into the coupe-shaped sedan battlefield with its rakish Rapide. It was first shown in concept form in 2006 at the Detroit Auto Show before finally going into production in 2010. Ten years have passed since then, and this could well be your last chance to drive a new Rapide off your neighborhood Aston Martin dealership's lot as the four-door is replaced by the DBX crossover. If you've got your eye on a new Rapide — and congratulations if so — you'll be pleased to know that you can snag a 2019 model for the low price of just $217,484. Sure, that's still a lot of money, but it's $24,341 off the car's average $241,825 sticker price. That's the largest monetary savings of August, 2020, and it represents a discount of a little over 10%. And even if the Rapide is getting a little long in the tooth, it's still a strikingly beautiful machine, particularly in its most recent AMR guise. Looking for something different but still extremely rapid? The 2019 Acura NSX is selling for an average transaction price of $142,141. That's an 11% savings off its sticker of $159,703. Or you could opt for a Maserati Quattroporte if you'd like the convenience of a luxury sedan but not the price of the Aston Martin – the four-door Trident-badged machine's average transaction price this month of $107,372 is a 12.4% discount. And if none of that is up your alley, you could go full baller with a Rolls-Royce Cullinan SUV for $320,085. That's a savings of $12,665 off the car's average retail price of $332,750. Just think of how much Grey Poupon you could afford with all that leftover cash. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: Featured Gallery Aston Martin Rapide AMR View 10 Photos Acura Aston Martin Maserati Rolls-Royce Car Buying Convertible Coupe SUV Luxury Performance Sedan consumer best deals

Rolls-Royce Digital Dawn Launch | Autoblog Minute

Rolls-Royce unveils its newest vehicle in grand modern fashion.he four seater was revealed with a multi-platform global digital event. The British automaker originally teased Dawn using social media, with the grand reveal coming via a live web feed. Rolls-Royce Autoblog Minute Videos Original Video rolls-royce dawn