2012 Rolls Royce Ghost. Diamond Black With Moccasin. on 2040-cars

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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

2014 Rolls-Royce Wraith is everything you need, everything you don't [w/videos]

It's not often that we get to talk about a new Rolls-Royce, what with the fact that the company's current model line is basically made up of two vehicles. But that all changes here at the 2013 Geneva Motor Show, with the introduction of what might be the most emotional Roller of modern times, the Wraith.
The new two-door Rolls is effectively a Ghost coupe, and it stands to reason that this is Royce's answer to the Bentley Continental GT, albeit at a higher price point. Much higher, actually - the 245,000-euro - $320k USD - price of entry for the Wraith is about $100,000 more than a Continental GT Speed coupe. Woof. And to our eyes, all that extra money isn't buying you much in the looks department, as the collective opinion of the Autoblog editors on-site in Geneva is that it's more imposing than elegant.
But the Wraith will no doubt be a special, exclusive, impressive machine for anyone who plunks down that sort of cash. For starters, it's powered by a V12 that puts out an impressive 624 horsepower and 590 pound-feet of torque mated to an eight-speed ZF "Satellite Aided" transmission. This nifty cog-swapper actually works with GPS to not only pre-select the right gear for the portion of road you're on, but for the next portion of you'll be driving on, as well. That, friends, is cool.

2019 Rolls-Royce Cullinan First Drive Review | $325,000 of monolithic serenity

JACKSON HOLE, Wyoming – The north face of Snow King Mountain drops a dizzying 1,571 feet, forming the steepest ski slope in the lower 48 states. Considering the Rolls-Royce Cullinan's prevailing theme of superlatives– it's named after the world's largest uncut diamond and claims the highest starting price of any SUV on the planet– it's no surprise that my first experience in the $325,000 monolith involved driving it up Snow King's switchback crisscrossed trail. For a vehicle that proudly displays a retractable Spirit of Ecstasy ornament above the imposing "Parthenon" grille, there are a few subtle ways the Cullinan departs from Rolls-Royce's tried and true touchpoints. Though its platform is an expanded version of the Phantom VIII's new so-called Architecture of Luxury, the aluminum spaceframe houses Rolls-Royce's first-ever all-wheel drive powertrain. The twin-turbocharged 6.75-liter V12 is another familiar element that delivers 637 lb-ft of peak torque at an even lower 1,600 rpm; horsepower remains at 563, or as they once said in olden times, "sufficient." But unlike in Phantom and Ghost, the rear passengers aren't nestled behind the D-pillar like starlets in hiding but instead are exposed with a clear view of the surroundings thanks to considerable acreage of double-paned glass. The commanding visibility from the elevated seats is lovely, especially when approaching Snow King Mountain's initial ascent. Though Cullinan is positioned as having some degree of offroad capability, don't expect the complex Terrain Response settings you'll find in a run-of-the-mill Range Rover. The only drive mode setting is "Offroad," which elevates the air suspension, stiffens the ride (to avoid bottoming out the dampers), and ensures that wheels are pushed earthward if contact is lost. Throttle response is softened, and traction control becomes less restrictive and can be completely disabled. Cullinan feels large and commanding from the driver seat which makes tackling the steep grade seem all the more doable. Push the Offroad button and the vehicle lifts up in steps, like a camel getting on its feet. There's a notably softer pause between throttle input and forward motion when you're climbing loose gravel, so much so that you might need to bury the throttle to get going. What's actually happening beneath you, though, remains a bit of a mystery thanks to the surreal levels of isolation and sound deadening embedded into this platform.