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Rolls-Royce shows its festive side with limited-edition Neon Nights models

Anyone who has traveled to Las Vegas has undoubtedly seen brightly-colored Rolls-Royces parading down the Strip, but these head-turning creations usually weren't painted at the factory. The firm decided to flaunt its flamboyant side and one-up the tuners by releasing a colorful trio of limited-edition models named Neon Nights. Rolls-Royce based the Neon Nights on the Black Badge variants of the Wraith, the Dawn, and the Cullinan. Buyers have three colors to choose from: Lime Rock Green (for the Wraith), Eagle Rock Red (for the Dawn), and Mirabeau Blue (for the Cullinan). The first two receive gray leather, while the latter gets a white interior. Stylists didn't choose these colors at random. Lime Rock Green, in Rolls-Royce's own words, is naturally bestowed on the Australian green tree frog. One of its paint specialists spotted one while traveling. Eagle Rock Red is inspired by the flowers of a Hawaiian tree named 'Ohi'a lehua, and Mirabeau Blue is the paint team's tribute to the Periander metalmark butterfly that's native to Central and South America. After selecting suitably exotic plants and animals, Rolls-Royce's in-house paint team set out to give each hue a neon-like glow. Building the Neon Nights cars on the Black Badge variants peppers a bit of irony on the project, but it also gives customers more power. Pop the Cullinan's long, stately hood to find a 6.75-liter V12 that's twin-turbocharged to 600 horsepower and 664 pound-feet of torque, up from 563 and 627 in the regular model. Both the Dawn and the Wraith receive a twin-turbocharged, 6.6-liter V12 with 593 horsepower and 620 pound-feet of torque on tap, increases of 30 and 15, respectively, over the cars not ordered with the optional Black Badge package. Rolls-Royce explained it initially planned to cap production at one car per color, and it noted the trio was created specifically for customers in the United States. Unexpected demand from other global markets convinced the company to paint three additional cars in each color, meaning a total of 12 examples will be produced. Pricing hasn't been announced yet, but the buyers the British firm is trying to reach don't need ask for a window sticker. Related Video:

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video