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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce rolls out more powerful Ghost V-Specification

With the release of the 624-horsepower Wraith fastback, Rolls-Royce proved that its 6.6-liter V12 engine could produce significantly more than the 563 horsepower it offers in the Ghost. But those looking for an extra dose of power yet still want the extra two doors - and have the six-figure price of admission to burn - will be delighted by the release of the Ghost V-Specification.
Although Goodwood has yet to put out a press release, its consumer website already has all the details we could want: the engine has been upgraded to 593 horsepower (to sit in between the base Ghost and the more powerful Wraith), driving the rear set of 21-inch two-tone alloys. Buyers will be able to choose from white, grey or three shades of black (or pick an existing color from the catalog), with a hand-painted coachline incorporating the same V-Specification emblem you'll find inside, where you'll also find unique piping and top-stitching, a custom dashboard clock, special treadplates and more.
Buyers will also be able to order their V-Specification Ghost in either standard or extended wheelbases at a price that's expected to, like the engine's output, bridge the gap between the more sedate Ghost and the more powerful Wraith. We're looking forward to seeing it in person at the Geneva Motor Show in a few months, but for now you can scope out the images in the gallery below and play with the configurator tool on the Rolls-Royce website.

Rolls-Royce rolls out special Al-Adiyat edition in the Middle East

Rolls-Royce regularly makes special editions for one market or another. And lets face it: most of them are in the Middle East, or more specifically along the Persian Gulf. But their names don't always translate well to English, even for an English automaker. The last one, for example, was characterized as a Mysore. And this latest one is for Adiyats. Al-Adiyat is actually what this latest special run of Rolls-Royces are called, taking its name from the Arabic word describing the sound hoofs make when they hit the ground. It's a limited edition of just ten coupes, including nine Wraiths and the one and only Phantom Coupe you see here. The collection takes its inspiration from horses, "with motifs of reigns and horses, while gold-plated horseshoe stamps make a striking statement upon the clock and treadplates." The look is completed (on the Phantom at least) with a bright red paintjob that continues inside with red leather, carpets and headliner. In short, it's not for subtle tastes, but we don't doubt that Rolls will sell each and every one, assuming it hasn't already.