2011 Rolls Royce Ghost Base Sedan 4-door 6.6l on 2040-cars

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Next-gen Rolls-Royce Ghost spied with new interior design

The Rolls-Royce Ghost is going to be entering a new generation soon, and things are remaining largely the same. You'll be hard pressed to notice any significant, new design details through the camouflage on the exterior, but Rolls is coming in hot with new interior bits. Technology from the Cullinan and Phantom appears to be on the table, as Rolls-Royce adapts to the modern world. We can see the digital dials in the instrument cluster that aren't lit up in this photo, in addition to the large infotainment display alongside. Comparing this setup to a Cullinan, it appears to be largely the same. And even though Rolls has covered much of the fancy trim on the center console, it's left some of the parts uncovered. The placement of the vents and other parts seen here echo the design of both the Cullinan and Phantom. The new Rolls Royces have succeeded in adding great tech while also retaining that old world feel about them. It's no surprise to see the same thing happening with the Ghost. We expect this newest Rolls to be riding on a version of the "Architecture of Luxury" modular platform underpinning the new Phantom and Cullinan. Normally, automakers would want to switch up the exterior styling with the move to a new platform, but there's no reason for Rolls to ruin what's working here. We can clearly see a lack of change on the outside from these spy photos. New LED headlight tech will surely be on the ticket, but the rest of the car will retain classic Ghost styling. It's hard to find any problem with that logic, as the design is instantly recognizable, even under heavy camouflage wrappings. Nobody will mistake this for anything other than a Rolls-Royce, and that means the design team is doing something right. This big car will undoubtedly take on the updated 6.75-liter twin-turbo V12 we saw in the Phantom — it makes 563 horsepower and 664 pound-feet of torque in that application. Just as we mentioned in the first spy shots we saw of the Ghost, there are rumors this car could get four-wheel steering. Electrification rumors continue to swirl, as well, pointing at a possible 48-volt system in this car and even more electrified powertrains down the road for Rolls-Royce.

Rolls-Royce Arcadia Droptail unveiled as the third in a four-car series

If you're wealthy, you buy a new Rolls-Royce. If you're extremely wealthy, you work directly with the brand to design a one-of-a-kind car from the ground up. The firm has revealed its latest one-off, a convertible named Arcadia Droptail, and detailed the long development process. Built for an anonymous client in Singapore, the Arcadia Droptail borrows the first part of its name from a place known as "heaven on Earth" in Greek mythology. Rolls-Royce explains that the design perfectly reflects the customer's tastes and personality, including a passion for architecture and a subtle, restrained take on the concept of luxury. This likely explains why there's not much in the way of bright trim on the outside; instead, the Arcadia Droptail is characterized by a soft and almost organic design while remaining recognizable as a Rolls-Royce. Working directly with the customer, the brand put a great deal of thought into picking a color: the shade of white chosen is infused with aluminum and glass particles for a pearl-like effect that adds depth. These details help the Arcadia stand out from the two existing Droptail models unveiled in 2023. The overall design remains largely unchanged with an upright grille, thin rear lights, and a rounded back end. Santos Straight Grain wood trim dominates the interior and creates another link between cars and boats. Rolls-Royce explains that this was one of the most challenging parts of the project: Santos Straight Grain is difficult to work with, and the client plans to use the car all around the world so the trim needs to withstand wildly different temperatures and humidity levels. The brand initially considered applying the type of coating used in yachts but ruled it out because it needs to be re-applied on a regular basis. Instead, it went through the trouble of developing a specific lacquer that lasts for the life of the car. It adds that this part of the build required over 8,000 hours of work, including testing. The clock embedded into the dashboard was created in-house as well; it took over two years to develop and five months to make. Referred to as "the most complex Rolls-Royce clock face ever created," it features a guilloche pattern with 119 facets and hand-polished parts. Rolls-Royce hasn't published technical specifications. We're guessing that power comes from a V12 engine. All told, designing the Arcadia Droptail took over four years. There's no word on how much the project cost.

Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.