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Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video:

Man orders $20M-worth of Rolls-Royce Phantoms

The term "luxury" gets thrown around a lot when speaking about vehicles that are actually somewhat affordable like BMWs and Cadillacs, but Rolls-Royce and hotel magnate Stephen Hung (above in the wild suit) are proving what real opulence really is with the largest single order from the fabled British marque, ever. Hung is purchasing 30 custom examples of the Phantom Extended Wheelbase (pictured right) for $20 million. To push the deal even further over the top, two of the Phantoms are the most expensive examples ever commissioned.
This assemblage of über-luxury sedans isn't for Hung's personal collection. Instead, the cars are going to be part of the fleet for the swanky hotel and casino that he's opening in Macau, China, in 2016 called the Louis XIII. According to The Washington Post, when the 200-room resort opens, the Louis XIII is supposed to be one of the most mind-blowing places in the world, including a suite that costs $100,000 a night.
When completed, the 30 cars will be in matching crimson red to echo the exterior of the hotel. That color will be carried into the interior trim, as well, including the gauges, and the seats will have a checker board pattern. Each one will be outfitted with a bespoke clock from Graff Luxury Watches. The two most expensive Phantoms will get all of this attention, plus gold-plated trim covering the interior and exterior.

Rolls-Royce bringing three customer-commissioned cars to Beijing show

Rolls-Royce inaugurated a customization center called Private Office in Shanghai, China, in 2023, and it will bring the first three cars created in the facility to the 2024 Beijing show. The builds are based on the Spectre, the Phantom, and the Ghost, and they're inspired by travel. The cars are grouped under the Spirit of Expression label, and each one is given a name. Shown above, the Spectre is named "Escapism" and finished in a color combination that references a flower called lantana found in the South American tropics. The top part of the coupe is painted in Tempest Gray while the bottom wears Lantana Red paint. This color also appears on the center caps fitted to the 23-inch wheels. Inside, there's Selby Gray, Purple Silk, and Sunset leather upholstery, Sunset piping, and a Starlight headliner with Sunset-colored lights. Rolls-Royce Phantom Spirit of Expression View 15 Photos Somewhat more subtle than the Spectre, the Phantom is an extended-wheelbase model named "Magnetism" that's also characterized by a two-tone look. Designers headed to Sicily's Cala Luna beach for inspiration: There's Kabira Blue paint above the beltline and Cala Luna Sand paint below it. Arctic White and Cala Luna Sand accents add a finishing touch to the look. The interior gets a Starlight headliner with white and Galileo Blue lighting, an array of stainless-steel inlays, as well as Blue Gray, Navy Blue, and Arctic White leather upholstery. Rolls-Royce Ghost Spirit of Expression View 12 Photos We're off to Boracay Island in the Philippines for the Ghost, which is called Expressionism. Boracay Blue paint "evokes the sunsets over Boracay Island," according to Rolls-Royce, and it's accented by a hand-painted Lime Green stripe added as a reminder of the island's tropical landscapes. Black, Arctic White, and Lime Green leather upholstery dominates the interior. Look up, and you'll see a Starlight headliner that features a unique wave pattern, "like silk in the wind," created with over 1,000 "stars." There are eight shooting stars, too. Rolls-Royce notes that the three Spirit of Expression cars were commissioned by customers, so they'll presumably head off to their new home when the Beijing show closes its doors. The brand will open additional Private Office centers later in 2024, meaning we'll undoubtedly see additional one-off models before the end of the year. Rolls-Royce points out that most of its clients pay extra to customize their car.