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Rolls-Royce sets sales record in 2021, despite ongoing pandemic

LONDON — Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic, as demand worldwide for luxury vehicles surged. In an online presentation, Rolls-Royce CEO Torsten Muller-Otvos said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history despite all the volatility wrought by the pandemic. "In the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand," Muller-Otvos said. He said sales hit all-time records in most regions, including China and the Americas. Premium and luxury car sales have been growing more broadly in key global markets such as China and the United States as pandemic travel restrictions have left wealthy consumers with more disposable income. "Covid forced many people to ground, not to travel anymore and for that reason there is quite a lot of wealth accumulated and that is spent on luxury goods," Muller-Otvos told Reuters. "We profited from that development." He said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022. "If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said. Luxury British carmaker Bentley, a unit of Volkswagen AG said last week that it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles. Last week BMW said it had achieved record sales of over 2.2 million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips. Muller-Otvos said that while the chip shortage was cause for concern, Rolls-Royce's parent BMW had "assured that we could take delivery of all the chips we need to build our cars, so we haven't seen any shortages." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce Phantom Zenith takes assembly line with it

Rolls-Royce is phasing out the Phantom Coupe and Drophead Coupe. But before it does, the luxury automaker is, as promised, building a few final examples that actually take parts of the assembly line with it. Called the Zenith Collection, these special-edition two-door Phantoms feature a number of unique upgrades to set it apart, and the most intriguing one is right there in the dashboard. That's where a component from the Phantom's assembly line in Goodwood is housed in a polished, laser-engraved aluminum case with the kind of ornamentation you might otherwise find on a high-end shotgun. Naturally, that's not all there is to the Zenith editions. They also feature special paintjobs, laser-etched armrests, machined aluminum cupholders, and a trunk fitted with a custom picnic basket, and mini-bar fridge for cooling champagne. Rolls will only make 50 examples, and they've all been spoken for already. Expect the factory to offer a similar special on the Phantom sedan, orders for which are now being taken before production ends for good. Eventually there'll be a new model line to replace the Phantom – one that promises to be lighter and more advanced, but no less luxurious than the outgoing model. But in the meantime, high-end customers will have to suffice with the Ghost, Wraith, and Dawn. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. PHANTOM ZENITH COLLECTION "As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world's rarest and most celebrated luxury goods; Phantom Drophead Coupe and Phantom Coupe. Phantom Zenith Collection motor cars speak of the marque's unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged." Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars. From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England.

Rolls-Royce rolls out more powerful Ghost V-Specification

With the release of the 624-horsepower Wraith fastback, Rolls-Royce proved that its 6.6-liter V12 engine could produce significantly more than the 563 horsepower it offers in the Ghost. But those looking for an extra dose of power yet still want the extra two doors - and have the six-figure price of admission to burn - will be delighted by the release of the Ghost V-Specification.
Although Goodwood has yet to put out a press release, its consumer website already has all the details we could want: the engine has been upgraded to 593 horsepower (to sit in between the base Ghost and the more powerful Wraith), driving the rear set of 21-inch two-tone alloys. Buyers will be able to choose from white, grey or three shades of black (or pick an existing color from the catalog), with a hand-painted coachline incorporating the same V-Specification emblem you'll find inside, where you'll also find unique piping and top-stitching, a custom dashboard clock, special treadplates and more.
Buyers will also be able to order their V-Specification Ghost in either standard or extended wheelbases at a price that's expected to, like the engine's output, bridge the gap between the more sedate Ghost and the more powerful Wraith. We're looking forward to seeing it in person at the Geneva Motor Show in a few months, but for now you can scope out the images in the gallery below and play with the configurator tool on the Rolls-Royce website.