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Bespoke Rolls-Royce auction is a chance to support the fight against AIDS

Rolls-Royce is showing off a new bespoke Phantom at Art Basel in Miami Beach, Florida, and its special red exterior highlights its bigger purpose: charity. In collaboration with artist Mickalene Thomas, Rolls-Royce will auction the car, a unique wrap, and a one-off art work as a fundraiser for the fight against AIDS. The red Phantom has a bespoke Magma Red paint job overlaid with a layer with tiny particles of crystal. Inside, the Phantom has Brilliant Arctic White bespoke leather with Mugello Red piping and accents. A Mugello Red headliner is a unique take on the Shooting Starlight headliner, which debuted in the Rolls-Royce Cullinan Black Badge, and R-R has dubbed the dashboard design, 'Red Regatta Sails.' It features layered Mugello Red leather behind a piece of glass across the instrument panel. Final touches include a door scuff plate that denotes "115 Years of Rolls-Royce" and "Special Commission."   Interestingly, the Phantom is technically a starting point. R-R paired up with contemporary artist Thomas to add an even more exclusive and unique touch. Thomas will create 'an original work of art inspired by the Red Phantom for the collector' and a custom wrap for the exterior of the Phantom based on the artwork.  The car will be globally unveiled at a gala this week and will be open for bidding between December 4–13 at Sothebys.com. All proceeds, after auction fees and costs, will go to (RED), which was created by Bono and Bobby Shriver in 2006 to fund the fight against AIDS. The contributions go to a program in Africa that specifically focuses on countries where there is a high concentration of mother-to-child HIV transmission. This is not the first time a Rolls-Royce has helped support an AIDS charity. In 2007, a Phantom Drophead Coupe raised more than $1.6 million for the Elton John AIDS Foundation. 

2016 Rolls-Royce Dawn opens up in public [w/video]

This is the third time I've seen this exact car. Rolls-Royce first showed me the Dawn at a private residence in Beverly Hills, then I saw it behind closed doors in Pebble Beach. Now it makes its official public debut at the Frankfurt Motor Show, and even though the car is old news to me, it's drawing quite a crowd. Of course, there's always reason to get excited when someone says, "New Rolls-Royce." The Dawn is a really pretty, four-seat convertible. It shares a lot of its underpinnings with the Ghost and Wraith, but nearly 80 percent of the body panels are new. Under that long hood sits Rolls' 6.6-liter, twin-turbo V12, producing 563 horsepower and 575 pound-feet of torque, mated to the silky-smooth ZF eight-speed automatic transmission. Rolls-Royce says the Dawn will be its most versatile canvas yet, with nearly endless possibilities for customization. I like the blue and orange of the showcar, but I'm excited to see how different colors look on this nicely sculpted, elegant convertible. If you haven't checked out the Dawn already, see it from all angles in our live gallery above. Everything else you could ever want to know about the new Rolls-Royce can be found in the press blast, below. ROLLS-ROYCE DAWN – UNCOMPROMISED DROPHEAD LUXURY September, 8 2015 – Goodwood UK "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. A true four-seater, it will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world's most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built. The name 'Dawn' perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.

Rolls-Royce Digital Dawn Launch | Autoblog Minute

Rolls-Royce unveils its newest vehicle in grand modern fashion.he four seater was revealed with a multi-platform global digital event. The British automaker originally teased Dawn using social media, with the grand reveal coming via a live web feed. Rolls-Royce Autoblog Minute Videos Original Video rolls-royce dawn