2010 Ghost Only 900 Miles Black /black Panoramic Roof Contact Chris@630-624-3600 on 2040-cars

Auto blog

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Ghost Series II represents a host of subtle tweaks

It's not every day that an automaker admits in its own words that a new generation of one of its models is a "subtle redesign," but that's exactly how Rolls-Royce is describing the changes made to its Ghost Series II. Most of the bodywork has seen very light resculpting, including what the brand is calling a tapered "wake channel" that starts just behind the beloved Spirit of Ecstacy's wings evoking "the sight of a jet's vapour trail" and "hinting at the car's dynamism."
So much does Rolls-Royce want to emphasize the Ghost Series II's so-called dynamism that it uses the descriptor a total of eight times in the press release that you're welcome to read below. Looking past that all-too-current buzzword, what we see here is clearly a Rolls-Royce, clearly an ultra-luxury sedan and clearly desirable.
Rest assured, prospective buyers will see all the latest technology inside the new Ghost's interior, including a 10.25-inch high-definition screen and a Spirit of Ecstacy Rotary Controller so as not to "leave unsightly fingerprints at driver and passenger eye level." Of course, plenty of customization is available for the most discerning of buyers, and two new wood veneer options are available - Paldao and Walnut Burr Crossband.

2016 Rolls-Royce Dawn First Drive

There is apparently a migration of sorts among the set that would buy something like the 2016 Rolls-Royce Dawn, the newly arrived drophead variant of the raffish Wraith. When our theoretical Dawn buyer finds the Cote d'Azur or some such place a bit chilly, perhaps it's off to South Africa. Late March is the tail end of summer, and it's an exceedingly pleasant way to get into the Dawn state of mind. Stellenbosch is just northeast of Cape Town, the "Mother City." What used to be open country occupied primarily by the Khoikhoi and Khoisan peoples, as well as prototypical African game, is now wine country. Our starting point is a vineyard estate called Delaire Graff owned by a diamond baron. South Africa's diverse and stunning countryside is on display as we leave the vineyard and climb. The lower highlands are covered with quasi-Californian scrub, but with altitude the scene transforms into a mist-tickled moor full of low heather-like plants and tumbling rivulets. We traverse the suburban lowlands to a windy road clinging to a cliffside above the crashing surf of the Indian Ocean. Ancient cliffs and peaks jut over us at improbable angles and in fascinating shapes. At the end of our drive, looking across False Bay, the Cape stretches south towards the equivocal boundary between two oceans. Twice and then once, the Cape lighthouse winks at the end of Africa. Most automakers consider sportiness the ultimate attribute. Like its stablemates, the Rolls-Royce Dawn's draw is its timelessness and unabashed luxury. Here that's paired with the inherent hedonism of a convertible, not to mention the cachet that comes with spending $340,000 or more (most likely more) on a car. That figure makes the Dawn more expensive than the Ghost or Wraith, but less than the Phantom range. The Dawn is vast; like most huge things, it commands attention because it takes up so much space. Watching my colleagues dart around town was a bit like watching a flotilla of cruise liners maneuver to their moorages. Like a yacht with a lot of freeboard, the flanks rise impressively to the top of the door, but then there's some tumblehome inward to the thick brightwork strip ringing the cabin. A longitudinal spear of chrome bisects the hood, a bit like a grab-rail on the foredeck. The Spirit of Ecstasy could have graced the bowsprit of any of the windjammers that hove into Table Bay. Twice and then once, the Cape lighthouse winks at the end of Africa.