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Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Rolls-Royce shows bespoke Pinnacle Travel Phantom in Beijing

Rolls-Royce is exclusive. Rolls-Royce's Bespoke Collection, though, takes that exclusivity to the highest levels, representing the very finest work that the craftsmen at the company's Goodwood factory are capable of producing. With the Pinnacle Travel Phantom, set to be shown at the 2014 Beijing Motor Show, Rolls-Royce may have finally outdone itself. Apparently, the puzzling name (as well as the reason it's being shown in Beijing) comes from China's second consecutive year as the largest outbound travel market in the world.
The one-off custom job wears a gorgeous two-tone paint scheme, with a section of Silver Sand and a lot of Madeira Red paint. The intricate coachline includes a few small details that just add to the exterior's specialness.
The cabin, though, is where the work has really been done. It has throw pillows, for crying out loud. Ignoring the silvery poofs on the back seats, the cabin is dominated by Morello Red and Seashell leather, the former of which is on the seats, doors and interior partition. The woodwork, is some of the most beautiful we've seen from Rolls-Royce, which is saying something.