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Rolls-Royce says SUV will in fact be called Cullinan, releases photos

We have known the upcoming Rolls-Royce luxury SUV is called is called Cullinan for a while now, but it took until today for the manufacturer to officially acknowledge the name. Referring to the quite simply enormous Cullinan diamond, Rolls-Royce says the name befits the new "high-bodied vehicle," carefully steering around the SUV moniker. "The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago," says Rolls-Royce CEO Torsten Muller-Otvos. "It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At the same time, Rolls-Royce also released new official photos of the Cullinan, though it is still wearing camouflage. One of the photos depicts a test mule climbing a muddy hill, a territory unclaimed by Rolls-Royces except for ones modified by privateer rally teams. The Cullinan, based on a new proprietary aluminum spaceframe, is expected to be unveiled by late summer 2018, with deliveries starting in 2019. The vehicle's introduction is planned to lift the brand's yearly sales to 5,000 units per year, as they fell to 3,362 in 2017. View 5 Photos Related Video: Image Credit: Rolls-Royce Motorcars Rolls-Royce SUV Luxury rolls-royce cullinan

Rolls-Royce shows its festive side with limited-edition Neon Nights models

Anyone who has traveled to Las Vegas has undoubtedly seen brightly-colored Rolls-Royces parading down the Strip, but these head-turning creations usually weren't painted at the factory. The firm decided to flaunt its flamboyant side and one-up the tuners by releasing a colorful trio of limited-edition models named Neon Nights. Rolls-Royce based the Neon Nights on the Black Badge variants of the Wraith, the Dawn, and the Cullinan. Buyers have three colors to choose from: Lime Rock Green (for the Wraith), Eagle Rock Red (for the Dawn), and Mirabeau Blue (for the Cullinan). The first two receive gray leather, while the latter gets a white interior. Stylists didn't choose these colors at random. Lime Rock Green, in Rolls-Royce's own words, is naturally bestowed on the Australian green tree frog. One of its paint specialists spotted one while traveling. Eagle Rock Red is inspired by the flowers of a Hawaiian tree named 'Ohi'a lehua, and Mirabeau Blue is the paint team's tribute to the Periander metalmark butterfly that's native to Central and South America. After selecting suitably exotic plants and animals, Rolls-Royce's in-house paint team set out to give each hue a neon-like glow. Building the Neon Nights cars on the Black Badge variants peppers a bit of irony on the project, but it also gives customers more power. Pop the Cullinan's long, stately hood to find a 6.75-liter V12 that's twin-turbocharged to 600 horsepower and 664 pound-feet of torque, up from 563 and 627 in the regular model. Both the Dawn and the Wraith receive a twin-turbocharged, 6.6-liter V12 with 593 horsepower and 620 pound-feet of torque on tap, increases of 30 and 15, respectively, over the cars not ordered with the optional Black Badge package. Rolls-Royce explained it initially planned to cap production at one car per color, and it noted the trio was created specifically for customers in the United States. Unexpected demand from other global markets convinced the company to paint three additional cars in each color, meaning a total of 12 examples will be produced. Pricing hasn't been announced yet, but the buyers the British firm is trying to reach don't need ask for a window sticker. Related Video:

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.