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Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video:

Rolls-Royce Cullinan revealed: Ultra-luxury SUV is so British, it curtsies

Why did we ever expect the Rolls-Royce Cullinan to look like anything other than a Phantom on a lift kit, minus the trunk? The Rolls-Royce of SUVs perfectly employs Phantom cues, from the raised hood to the strong shoulder line and coach doors. The English off-roader brings a bunch of brand-redefining firsts with it, including all-wheel drive, an off-road driving mode, and a suspension that actively extends the dampers to keep every wheel on the ground. All of the vehicle's innovations serve the tagline that will help sell the Cullinan to wealthy owners: "Effortless, Everywhere." View 30 Photos The Cullinan stretches 210 inches long on a 130-inch wheelbase, 17.2 inches shorter overall than a Phantom on a wheelbase 9.8 inches shorter. However, the SUV is 5.6 inches wider than the sedan and its roof stands 7.2 inches higher. Built around the same all-aluminum Architecture of Luxury as the Phantom, the extra bits that make the Cullinan ready for dirty work add just 200 pounds compared to the car, for a curb weight of 5,864 pounds. The 6.6-liter twin-turbo V12 (Rolls-Royce still refers to it as a 6.75-liter) produces 563 horsepower and 627 pound-feet of torque, matching the Phantom's horsepower but losing 37 lb-ft of torque. However, the remaining torque comes 100 rpm sooner in the Cullinan than in the Phantom. Rolls-Royce whipped up another narrative trick to keep the Cullinan from being associated with the two-box SUV herd, calling it "the first 'three-box' offer in the SUV sector." With only two boxes visible from outside, we assume Rolls-Royce refers to the available glass partition in the cabin separating the seating area from the cargo, for Cullinans equipped with individual second-row seats. That would make for three distinct areas, and serve as a "nod to the era when luggage was mounted on the exterior of the motor-car, so the occupants did not travel with their belongings." Speaking of which, the feature we normally call a "tailgate" is called "the Clasp" on the Cullinan, a reference to when drivers put luggage on the outside of the car. The electrically operated two-piece hatch has a narrow lower section that folds down to help support the electronic drawer in the Recreation Module. The module provides custom designed storage for tools suitable to an owner's hobbies, like hawking, hunting, or drone racing, or it can stow the seats and cocktail table for the Rolls-Royce Viewing Suite. The Cullinan earns its chops in the cabin and under the skin.

Ghost Coupe to be fastest Rolls-Royce ever

Autocar has snapped spy shots of a Rolls-Royce Ghost Coupe, and judging from proportions the car will be so long in front and raked in back that it would make Dick Tracy whistle. We'll get the true story on that at next year's Geneva Motor Show, which is when Autocar says it's due to be revealed, but what's less in question is this: with a 6.6-liter, 600-horsepower V12 and a tauter ride it will be the fastest Rolls-Royce ever.
Weight is estimated to drop by 200 kg compared to its sedan sibling, and its roofline to drop by up to nearly three inches. If the horsepower numbers are correct the shorter and lighter Ghost coupe, with a 69-hp bump over the sedan, will assuredly deliver the "considerably brisker" acceleration promised. Helping matters will be the lowered chassis, larger tires, "mildly sports-orientated" brakes and a suspension tuned to be more aggressive but delivering just as much waftability.
Although it's being called the Ghost Coupe for now, insiders have suggested to the magazine that that it will get its own, bespoke, name, with pricing above the standard sedan but below the extended-wheelbase sedan.