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Next-gen Rolls-Royce Ghost spied with new interior design

The Rolls-Royce Ghost is going to be entering a new generation soon, and things are remaining largely the same. You'll be hard pressed to notice any significant, new design details through the camouflage on the exterior, but Rolls is coming in hot with new interior bits. Technology from the Cullinan and Phantom appears to be on the table, as Rolls-Royce adapts to the modern world. We can see the digital dials in the instrument cluster that aren't lit up in this photo, in addition to the large infotainment display alongside. Comparing this setup to a Cullinan, it appears to be largely the same. And even though Rolls has covered much of the fancy trim on the center console, it's left some of the parts uncovered. The placement of the vents and other parts seen here echo the design of both the Cullinan and Phantom. The new Rolls Royces have succeeded in adding great tech while also retaining that old world feel about them. It's no surprise to see the same thing happening with the Ghost. We expect this newest Rolls to be riding on a version of the "Architecture of Luxury" modular platform underpinning the new Phantom and Cullinan. Normally, automakers would want to switch up the exterior styling with the move to a new platform, but there's no reason for Rolls to ruin what's working here. We can clearly see a lack of change on the outside from these spy photos. New LED headlight tech will surely be on the ticket, but the rest of the car will retain classic Ghost styling. It's hard to find any problem with that logic, as the design is instantly recognizable, even under heavy camouflage wrappings. Nobody will mistake this for anything other than a Rolls-Royce, and that means the design team is doing something right. This big car will undoubtedly take on the updated 6.75-liter twin-turbo V12 we saw in the Phantom — it makes 563 horsepower and 664 pound-feet of torque in that application. Just as we mentioned in the first spy shots we saw of the Ghost, there are rumors this car could get four-wheel steering. Electrification rumors continue to swirl, as well, pointing at a possible 48-volt system in this car and even more electrified powertrains down the road for Rolls-Royce.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce names new chief executive for North America

Rolls-Royce has announced a changing of the guard in its North American office. Stepping out of his role as North American regional president is Eric Shepherd (pictured). In his place, the uber-luxe British automaker is bringing in Pedro Mota, who comes by way of Porsche Cars North America, where he served as the west coast regional vice president. Mota holds an MBA from European business school INSEAD, and a Master's in electrical engineering from Lisbon Technical University. He'll join Rolls-Royce with almost immediate effect on October 1 to learn the ropes before taking over on January 1, 2016 - the day after Shepherd vacates the office. The company was rather unspecific in disclosing what Shepherd will be doing next, saying only that he'll be staying "within the Rolls-Royce family" in a "new entrepreneurial role in the super-luxury automotive retail sector." The shift in leadership in the North American office at Rolls-Royce comes as the automaker prepares to role out new models. It's now in the process of adding the new Dawn convertible to the Ghost/Wraith family. It's also preparing to launch its first SUV, known internally as project Cullinan, into a burgeoning new market segment for ultra-luxurious crossovers. It's an area with which Mota, having helped move so many Cayennes and helped introduce the new Macan through West Coast dealers, ought to be intimately familiar. Related Video: LEADERSHIP TRANSITION AT ROLLS-ROYCE MOTOR CARS NORTH AMERICA Rolls-Royce Motor Cars has announced that President (North America), Eric Shepherd, has decided to move to a new entrepreneurial role in the super-luxury automotive retail sector within the Rolls-Royce family. Chief Executive, Torsten Mueller-Oetvoes, said, "Eric's move is a big loss to our successful business at Rolls-Royce North America but we are highly supportive of talented managers like Eric pursuing personal business opportunities, particularly when it means they stay within the Rolls-Royce community. Eric's dynamic leadership of our North American operation has been highly effective. He has established a strong team and cohesive network which has led to a substantial strengthening of our business in the region." Shepherd will continue in office as President of Rolls-Royce NA until 31 December 2015. He will be succeeded by Pedro Mota who will join Rolls-Royce NA from Porsche Cars NA where he served as Vice President, Area West.