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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce SUV codenamed Cullinan

A modern Rolls-Royce saloon may already be the size of some SUVs as it is, but the storied British automaker embarked upon a new dawn two weeks ago when it announced it would proceed with developing its first sport-ute. Only it's not calling it a sport-ute, SUV, crossover, off-roader or anything of the sort. It's calling it a "high-bodied car" (which is pretty much what any crossover is, when it comes down to it) that will drive "effortless... everywhere." And now it has a name. Sorta. The latest news from the UK indicates that the vehicle is being referred to internally as the Cullinan, taking its name from the world's largest diamond gem that adorns the Queen's scepter. Only that's neither the internal codename, strictly speaking, nor is it likely to be its nameplate once it reaches production. The project is codenamed RR31 (apparently as the 31st new model line being developed by the company) and is likely to carry a name more in line with the likes of Wraith, Ghost and Phantom in the brand's spooky nomenclature or draw on a dormant nameplate. The high-riding Rolls is tipped to launch a new alloy architecture for the company that would be unique to Goodwood's products and be rolled out first on the crossover before serving as the starting point for the next Ghost and Phantom families. Size-wise the SUV would slot in between the two, and likely enough in price position as well. Power would likely come from either the 6.6-liter twin-turbo V12 from the Ghost or the larger, older 6.75-liter atmospheric twelve used in the Phantom, but while a diesel was apparently ruled out (primarily due to the fuel's scarcity in certain markets as opposed to the increased NVH levels inherent therein), a hybrid is said to be in the mix. Though it's focused more on exclusivity than it is on volume, Rolls expects the SUV to bring in new customers and expand its production by around 30 percent or so. But that would be nothing new: The vast majority of Wraith and Ghost buyers have been new to the brand. Look for the crossover to launch in 2017, when it promises to crown the emerging class of high-end luxury crossovers and put even those being launched by the likes of Bentley and Maybach to shame. News Source: AutocarImage Credit: Rolls-Royce Rolls-Royce Crossover SUV Luxury Off-Road Vehicles rolls-royce cullinan autoblog black

Rolls-Royce Cullinan offered in miniature 1:8 scale replica

Rolls-Royce sold a record 5,152 cars last year, up 25% thanks to demand for its new Cullinan SUV, and now it wants to sell a new version. It’s a 1:8 scale replica of the ultra-luxury “high-bodied vehicle,” which is what the brand originally went out of its way to refer to what it now acknowledges is an SUV. These are incredibly detailed, not-so-miniature replicas of the Cullinan, down to fully-functioning exterior lights operated by remote control and a “perfect likeness” of the 571-horsepower 6.75-liter twin-turbo V12. It also has illuminated tread plates, embroidered headrests and wood finishes in the cabin Each model is individually built by hand — and a white-gloved hand at that, if weÂ’re to believe the manufacturerÂ’s photos — from more than 1,000 components. Each one takes as much as 450 hours to build, which is more than half the time it takes to build the real vehicle at Goodwood. ItÂ’s then hand-painted with Rolls-Royce color-matched paint and polished by hand. Clients can choose from an astonishing 40,000 standard colors, or replicate a finish of their own choosing. The finished product comes presented in a meter-long display case, set on a gloss-black floor and mounted on a base, with a removable plastic window for closer inspection of the minutiae. “It demonstrates, and reminds us as a company, that inspiring greatness applies at every scale,” the brandÂ’s CEO Torsten Muller-Otvos said in a statement. WeÂ’ve asked Rolls about the price for the miniature and will update this if we hear back. The starting price of the full-size SUV itÂ’s modeled on is $330,000. Related Video: