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Rolls-Royce builds the Sweptail, a beautiful one-off boattail coupe

When it comes to custom-built cars, Rolls-Royce rarely fails to impress. Its latest creation is this one-off coupe called the Sweptail. According to Rolls-Royce, it was commissioned by a collector of bespoke machinery, and the car's design inspiration was the coachbuilt Rolls-Royces of the 1920s. The end result is an enormous Rolls-Royce coupe with a beautiful trailing boattail design. It looks like a hyper-expensive boattail Buick Riviera in the best way possible. A glass roof sheds light on a particularly plush interior. There are only two seats in the massive coupe. Where rear seats would have gone, are shelves made of wood and glass for storage. Wood veneer, consisting of ebony and paldao, is found everywhere in the car, even in the cargo areas. The darker wood trim is also accompanied by light colored leather. The Sweptail has a few little tricks up its sleeve, too. Opening the suicide doors on either side will reveal platforms for attache cases. The cases are designed to carry the occupants' laptop computers, and they're constructed from carbon fiber, wrapped in leather, and finished with aluminum and titanium hardware. Between the seats is a chiller that comes complete with crystal champagne flutes and a bottle of champagne from the year the owner was born. The trunk is also filled with custom-fitted luggage. Being a one-off, you won't be able to buy one of these coupes yourself. But it does show the capabilities of Rolls-Royce for doing special automobiles. And, who knows, if you have the money and connections, you might be able to have your own unique Rolls-Royce commissioned. Related Video: Featured Gallery Rolls-Royce Sweptail View 14 Photos Image Credit: Rolls-Royce Rolls-Royce Coupe Luxury Special and Limited Editions

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Take a look at the shocking Rolls-Royce Next 100 concept

Rolls-Royce showed off its Vision Next 100 concept today in London, giving a look at what its vehicles might look like a century years from now. Each BMW brand will show its own concept this year; BMW's Vision Next 100 concept was an interesting mix of textile-like patterns with stretchy fenders and a very 2010s four-door coupe shape, but this Rolls-Royce concept looks more like a luxury version of a World Solar Challenge racer. The car's official title is 103EX, following the convention of recent Roller concepts. Whereas its BMW counterpart was perhaps a safe, predictable vision of the future, the Rolls is a striking vehicle and a big departure for the brand. Whether it works as a whole for you or not, it represents the kind of stylistic provocation that made ex-BMW stylist Chris Bangle a household name. While the early Bangle cars were extremely controversial, this Rolls concept is clearly the heir of his penchant for sharply creased character lines. Call the rocker panel crease flame surfacing if you want. The floating headlamps and blade-edged verticality of the fenders are classic Rolls: imposing and visually heavy, without necessarily being classically beautiful. The square, flat grille is, to my eyes, much less successfully integrated. It seems like Rolls had the perfect opportunity to evolve the trademark grille into something more contemporary. In 100 years, the brand will still need to lean on this sort of anachronism? That seems short-sighted. We'll have more on this concept from our man on the ground in London later today. Featured Gallery Rolls-Royce Vision Next 100 Concept View 27 Photos Design/Style BMW Rolls-Royce Coupe Autonomous Vehicles Concept Cars Future Vehicles Luxury