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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.

The Rolls-Royce of cocktails is a coddling ride for your tastebuds

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Speedway Cocktail, a drink that was as exciting (and dangerous) as the early Indy 500. This time, we're stirring a Rolls-Royce Cocktail with a silver spoon. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. If the rumors we hear are correct, Rolls-Royce will be unveiling an all-new Phantom this summer. The arrival of a flagship Roller isn't quite as rare as the coronation of a new member of the British Royal Family, but is tres recherche nonetheless. Since the nameplate's founding nearly 100 years ago, this will be only the eighth generation of Phantom to be delivered into the greedy hands of the world's vilest oligarchs. If you're one of the .01 percent, this is cause for a drink, and what better cocktail to raise in toast than one named for the brand itself? (For us 99.99 percenters, the answer is easy: Molotov.) As you might expect, the Rolls-Royce cocktail is kind of a classied-up version of an upscale iteration of an already elegant drink, conjugated from the classic (gin) martini and it well-married brother, the Martinez. "It's basically a very wet martini," says Paul Hletko, founder of FEW Spirits, an Evanston, Illinois gin and whiskey distillery acronymically (and winkingly) named for local maven Frances Elizabeth Willard, who helped found the Women's Christian Temperance Union – one of the forces behind Prohibition. "Two-to-one is a fantastic ratio of gin to vermouth that really lets the vermouth shine, and then having that split between dry and sweet vermouths gives you fantastic and rich complexity, with that little bit of Benedictine being that really nice herbal add," Hletko told us. It all sounds intriguingly botanical, and the drink itself has a reputation as being a favorite among bartenders, a coupe brimming with insider insight. "In the history of drinking there are many cocktails made with vermouth and gin," says legendary mixologist Charles Schumann from Schumann's Gastronomie in Munich.