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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

2014 Rolls-Royce Wraith

Wafting In The Fastest And Most Powerful Vehicle RR Has Ever Made
It is said that Rolls-Royce co-founder Sir Henry Royce once proclaimed: "Take the best that exists and make it better: When it does not exist, design it." The second part of that quote is most curious, as the century-old automaker recently introduced an all-new Ghost-based coupe with no apparent peers - a two-door boasting a 624-horsepower, twin-turbocharged V12 with rear-wheel drive and sleek fastback styling.
Yet despite its specifications, it was never planned to be a sports coupe. Rather, the British automaker tells us that it was thoroughly engineered to be, "a car where the sense of arrival and joy of the journey are as important as the canvas upon which it is drawn." Whatever that means.

Rolls-Royce to auction one-off 115th birthday Phantom

Rolls-Royce and RM Sotheby's has announced a partnership amidst an expected luxurious environment, with a five-course dinner at Sotheby's redesigned 90,000-plus-square-foot New York City headquarters. As part of Rolls-Royce's 115th birthday celebration (the official date was May 4), the two announced a one-off, bespoke 2020 Rolls-Royce Phantom will be auctioned off this fall exclusively on Sotheby's online auction service. The lead image shows an early-stage sketch of what the special-edition Phantom could look like. There are extremely limited details about the car, but Rolls-Royce confirmed it will be red. It will also include "an original hand-crafted leather work of art" as part of the interior. We expect this to be in the same vein as the dashboard inlays and hand-stitching we've seen in past bespoke Rolls-Royces. Because the one-off car will be honoring a birthday, we wouldn't be surprised if it featured several indicators that mark the occasion. Think numbered door sills, treadplates, dashboard or console plaques, and possibly special-edition badges. This, of course, is speculation, but these are often features on these types of vehicles. The base price of a Rolls-Royce Phantom is approximately $450,000, and when we first tested the uber-luxe personal limo, it reached as high as about $650,000. And that was just a "regular" Phantom. As a guaranteed collector's item, a set price for this vehicle would likely cost significantly more. But its price is not set, as it will be sold through RM Sotheby's online auction. It seems likely that this thing could easily tick right past $1 million. Rolls-Royce said the car will be auctioned in the fall but gave no specific dates. We'll provide updates as soon as we get 'em. Related Video: