2018 Rolls-royce Dawn on 2040-cars

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Rolls-Royce Wraith looks rad in red [UPDATE]

UPDATE: An earlier version of this post called this car the "St. James Edition," which is incorrect. It's not a full-on special edition, rather a bespoke color. And an awesome one, at that. Of all the cars that would look right in red, and of all the colors you could specify for a new Rolls-Royce, ordering up a bright scarlet Wraith might not seem like the first choice to many. Fortunately there are plenty of other options available in the Rolls-Royce catalog. But for those who disagree, the British luxury automaker offers St. James Red, the bespoke color seen here. The color is offset by chrome brightwork on the grille, window frames, and door handles. The wheels are done up in a two-tone silver and gloss black, while the interior is swathed in what we're sure is only the softest, most supple black leather known to man. Of course, since it's a Wraith, there's power to match that racy exterior. This coupe is, after all, the most powerful vehicle Rolls-Royce has ever offered, packing a 6.6-liter twin-turbo V12 with 624 horsepower and 590 pound-feet of torque, propelling over 5,000 pounds of luxury to 60 in a scant 4.4 seconds. More than adequate, indeed. If there was ever a Rolls that could get away with the bright red approach, surely it's the Wraith.

Work begins on new Rolls-Royce Phantom, PHEV likely

After reporting that a new Rolls-Royce Phantom would arrive sometime around 2017 in the same timeframe as a Rolls-Royce SUV, Autocar has a few more details on the next coming of the massive English sedan. Both its skin and its bones are being worked out right now, brand design head Giles Taylor telling the magazine that his team is "treading an evolutionary path" with the model, suggesting it will have "more charisma and more edge" as part of a future design language that will have "a charismatic expressiveness."
True, that gives us absolutely no indication of what the car will look like, but it seems fair to assume it will feature more curves and detailing than the present car. The long C-pillar will remain, though, the privacy it affords being "part of the Phantom recipe."
What's underneath could be more detailed as well, the report saying BMW is mulling an i3 kind of build, with an aluminum chassis supporting a carbon fiber bodyshell. Assuming production considerations and costs could be kept in line, the benefits would be a lighter car that offers more latitude with the design, easier implementation of new bodystyles and the segment's technology crown. A lighter Phantom would bring further rewards for its PHEV variant, which Autocar says is "a certainty."

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.