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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce Spectre reveal: Watch it here live Tuesday morning

Rolls-Royce is preparing to unveil the Spectre, its first series-produced electric car. The big coupe is scheduled to make its global debut online tomorrow (Tuesday, October 18) at 8 a.m. Eastern, and you can watch the livestream right here to get all of the details. Official details about the Spectre remain few and far between; Rolls-Royce has done a good job keeping the EV under wraps. Official spy shots published by the British company in July 2022 suggest that the model will wear a futuristic-looking design, though it will remain recognizable as a member of the Rolls-Royce range, and it will be the brand's most aerodynamic car thanks to a 0.25 drag coefficient. Inside, the Spectre will be mostly standard Rolls-Royce fare. One of the exceptions is a digital instrument cluster. 2024 Rolls-Royce Spectre testing in Frnace View 10 Photos Rolls-Royce noted that it put the Spectre through the most rigorous testing program it has ever subjected a new model to; prototypes will have covered over 1.5 million miles by the time deliveries begin. While that might sound like overkill, there's a lot to test: In addition to a battery-powered drivetrain, the Spectre features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, and it will inaugurate a new suspension system capable of disconnecting the roll bars. Details such as horsepower and driving range will be announced during the unveiling. One of the figures that we do know is that the 59-inch-long doors are the longest units ever fitted to a production Rolls-Royce; put another way, they're nearly as long as a Smart Fortwo is wide. Tune in tomorrow to watch the Spectre make its debut. Deliveries will begin in the fourth quarter of 2023, and pricing hasn't been announced — though Rolls-Royce buyers aren't price-sensitive.

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept