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Rolls-Royce seriously considering SUV

A Rolls-Royce Phantom may be the size of an SUV, and the Ghost isn't that much smaller. Still, according to reports, the high-end British automaker is seriously evaluating the prospect of adding a proper sport-ute or crossover to its lineup.
The news comes courtesy of Bloomberg, which spoke to Rolls-Royce chief executive Torsten Müller-Ötvös at the Frankfurt Motor Show last week. Although the rumor of a potential Rolls off-roader has been floating around for several months now, this is the first we've seen of the company confirming the possibility.
The development would follow similar projects being undertaken by rival automakers. Former sister-brand Bentley is preparing to launch an SUV, Jaguar revealed its own concept crossover at the same show, Maserati is gearing up to start production of the Levante and even Aston Martin has considered the idea of a crossover.

Upcoming Rolls-Royce Ghost wears evolutionary design in spy photos

The wow factor of a Rolls-Royce does not come from wild, outlandish design. Its cars and SUV are stately, mature, handsome and do not change looks with a shift of the wind like many vehicles in the auto industry. Those who know model cycles know that Rolls-Royce follows a slightly longer timeline than most, and for the current Ghost, its time is nearly up. These spy shots give us an early glimpse of what the updated model will look like. Even with a ton of camo on the car, the photos confirm what we already know about Rolls-Royce: It's a company that does not stray from what its designers deem to be a classic look. The new Phantom looks like the old Phantom, the Wraith looks like the Ghost, and the Cullinan looks like the Phantom. And thus, the new Ghost is pretty much going to look like the current Ghost, just with a few modernizations that will help the model age as well as Pierce Brosnan. What the spy shots show is evolutionary. It retains its traditional three-box sedan design, if slightly smoothed over. It retains the long hood with the blunt snout and vertical bar grille, it has a high belt line that extends the length of the car, the same coach door handles, and even the exact same wheels (though that is typical of a test car). The changes we notice are minor. The car will likely have updated front and rear lighting, the side mirrors appear to have slightly more aerodynamic designs with cameras embedded, and the small third window appears to have a slight change in shape. Following in the footsteps of the Phantom, the new Ghost will likely ride on Rolls-Royce's new Architecture of Luxury platform for an improved ride and drive. We expect the Ghost will take on the Phantom's new 6.75-liter twin-turbocharged V12 powertrain, and it's possible it could also gain four-wheel steering technology. There are rumors about Rolls-Royce producing an EV in the future, but there's no indication which vehicle it would be, or if that's real at all. Check back in the future, as we'll update details on the upcoming Ghost as we see more photos and learn more information. Related Video:

Rolls-Royce bringing one-off Serenity to Geneva

Rolls-Royce is bringing Serenity of the Phantom kind, not the Joss Whedon kind, to the Geneva Motor Show. In case being driven around in 19-feet of extravagance wasn't enough, the firm's Bespoke Design team has stitched together a silk interior inspired by its historic cars, European furniture and Japanese Royal Kimono designs. We're told the result is a "haven of tranquility," as if that weren't the case before. It's also called "the most opulent interior of any luxury car," which makes us think Rolls-Royce won't let us get within 30 feet of it with our half-finished convention hall coffee and ham sandwich. We'll start cleaning up for the privilege now; there's a press release below in the meantime. Show full PR text ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 12.02.2015 -- The Rolls-Royce Motor Cars stand at this year's Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland. Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce. Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer. The marque's Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior. The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March. Design/Style Geneva Motor Show Rolls-Royce Luxury Sedan rolls-royce phantom