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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce shows off bespoke Wraith with interplanetary inspiration

Rolls-Royce is dangling yet another one-off Wraith far out of our reach — so far out of reach, one might even say it's not of this world. If you've ever dreamed of rolling around in your own private planetarium, well, one lucky Rolls-Royce customer in Dubai is about to be living your fantasy.  Bestowed with the tagline "Inspired by Earth," this Wraith draws its cues from more than just the Blue Planet. While the hood is adorned with an air-brushed scene of the Middle East as viewed from the heavens, this luxury coupe's overall aesthetic is decidedly interplanetary. The first hints of this can be seen in the hand-painted solar system incorporated into the pinstriping elements on the Wraith's flanks. “WeÂ’re used to clients bringing us grand visions for their Bespoke Commissions, but this provided a new perspective altogether. In our response to the brief, weÂ’ve worked at both the ‘macroÂ’ level, referencing the Sun and planets of the whole Solar System, and the much more personal ‘microÂ’ level, centring our view of the world on the place the customer calls home,” said Rolls-Royce Bespoke design chief Michael Bryden. Bespoke Rolls-Royce Wraith 'Inspired by Earth' View 9 Photos The artwork on the hood might be the highlight of a first impression, but if you ask us, Rolls-Royce buried one of the Wraith's coolest touches pretty deep in its announcement: a headliner embroidered with the solar system, floating like a magnified night's sky over the earth-themed elements of the cabin surfaces.  "The seats are made from Moccasin leather to mimic the sands of the EmiratesÂ’ deserts; Navy and Cobalto Blue accents are suggestive of rivers and lakes and Emerald Green piping symbolises nature in all its forms. Arctic White ‘RRÂ’ monograms and stitching hint at clouds and translucent running water," the announcement says.  The result creates the impression of gazing toward the heavens from Earth, which sounds like a tranquil cure for standstill traffic.  Related Video:

Aeroboat packs 1,100 seahorses of Rolls-Royce Merlin V12 power

We don't typically cover boats here - this is, after all, Autoblog and not Aquablog - but every so often something comes along that makes us want to dip our toes in the water, whether it's a Jaguar-designed speedboat, a Gulf-liveried megayacht or a Lamborghini-powered Riva Aquarama. This is another one of those occasions.
Set to be unveiled at the Salute to Style show in July at The Hurlingham Club in London, the Aeroboat is a motor yacht that seems to blend retro and furutistic lines in equal measure that would make Jules Verne proud without going Steampunk. Inspired by the Spitfire fighter plane, the Aeroboat packs aircraft-inspired switchgear and shock-mounted seats into a long, sleek form. But what really has our interests piqued is what lies beneath the stylish decks.
Each of the dozen Aeroboats to be built will pack a reconditioned, marinized, fuel-injected Rolls-Royce Merlin V12 engine - the same 27-liter powerplant that propelled the Spitfire. With 1,100 horsepower on tap, it's expected to propel the Aeroboat up to a top speed between 75 and 95 knots, or 86-109 miles per hour by landlubber standards, which is pretty damn fast on the open water.