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Rolls-Royce Ghost Zenith Collector's Edition is the ultimate Ghost

This generation of Rolls-Royce Ghost is coming to a close. We’ve seen a couple of prototypes for the new Ghost out testing in the wild, but it looks like Rolls has one more ace to play on the current car: the Zenith CollectorÂ’s Edition. If youÂ’re an avid Rolls-Royce enthusiast, you may remember that the British marque introduced a Zenith edition of the Phantom in 2016 when that generation of Phantom was wrapping up its 13-year tenure. WeÂ’ve had the current Ghost for about 10 years now, which means a new one is right around the corner. Before itÂ’s finished, Rolls-Royce is screwing together 50 of these Zenith Edition cars. Rolls says these 50 cars “will feature the highest levels of bespoke ever seen on a Ghost Collection car.” ThatÂ’s saying something for a company that will pretty much do anything you ask so long as your bank account can back it up. Take a gander through the photos above to see what the 1 percenters are riding around in these days. Changes to this Ghost versus a regular one are inspired from the 200EX Concept, which was the concept car for the Ghost back in 2009. Each Zenith Edition will house a commemorative ingot made from the 200EXÂ’s Spirit of Ecstasy — itÂ’s melted down, then part of it is being placed into the center console of each of the 50 Zeniths. There is a plaque that explains exactly what it is to anyone wondering. The center console features an engraving of some part of the 200EX Concept. The owner gets to choose exactly what part it is. All the door pockets are illuminated with some rather fantastic-looking lights shining through perforated leather. A special clock and door sill commemorates this Ghost as the Zenith Edition. From the outside, youÂ’ll notice that all Ghost Zenith cars have a two-tone paint scheme with only three options, all shown here. Rolls doesnÂ’t say how much they cost, but it does warn that order books for the Zenith will close imminently. The cars are being manufactured in West Sussex as we speak.

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.