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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

2016 Rolls-Royce Dawn opens up in public [w/video]

This is the third time I've seen this exact car. Rolls-Royce first showed me the Dawn at a private residence in Beverly Hills, then I saw it behind closed doors in Pebble Beach. Now it makes its official public debut at the Frankfurt Motor Show, and even though the car is old news to me, it's drawing quite a crowd. Of course, there's always reason to get excited when someone says, "New Rolls-Royce." The Dawn is a really pretty, four-seat convertible. It shares a lot of its underpinnings with the Ghost and Wraith, but nearly 80 percent of the body panels are new. Under that long hood sits Rolls' 6.6-liter, twin-turbo V12, producing 563 horsepower and 575 pound-feet of torque, mated to the silky-smooth ZF eight-speed automatic transmission. Rolls-Royce says the Dawn will be its most versatile canvas yet, with nearly endless possibilities for customization. I like the blue and orange of the showcar, but I'm excited to see how different colors look on this nicely sculpted, elegant convertible. If you haven't checked out the Dawn already, see it from all angles in our live gallery above. Everything else you could ever want to know about the new Rolls-Royce can be found in the press blast, below. ROLLS-ROYCE DAWN – UNCOMPROMISED DROPHEAD LUXURY September, 8 2015 – Goodwood UK "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. A true four-seater, it will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world's most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built. The name 'Dawn' perfectly suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.

Rolls-Royce Wraith gets Inspired by Music for latest special

A favored status symbol of both old money and new, Rolls-Royce has counted some of the most famously wealthy personalities among its clients over the years. More than a few of them, of course, have been musicians – rock n' roll icons, in fact. And it's their legend from which the British automaker has drawn the inspiration for this latest special edition. Based on the Wraith fastback, the Inspired by Music edition is all done up in black and bronze. It's got a dark Lyrical Copper paintjob on the outside, and both brushed and polished copper trim throughout the interior. There's a bright book-matched copper dashboard, along with copper door inserts, speaker grilles, and more. Goodwood's customization department has also fitted it with woven leather floor mats and a special clock with a bezel designed to emulate vinyl records. Of course, it's also got what promises to be one of the finest sound systems in the industry. The Bespoke Audio setup packs 1300 watts of power and 18 speakers – including two subwoofers, seven tweeters, seven mid-range speakers, and two "exciter" speakers embedded in the headliner to round it all out. It even uses microphones to monitor sound levels inside and out of the vehicle, adjusting the volume and tone to compensate. This is the third such inspired Wraith special edition that Rolls-Royce has released. Back in May it released a rather different take in the white-on-white Inspired by Fashion edition. That was preceded in late March by the Inspired by Film edition. Each Wraith packs a 624-horsepower, 6.6-liter twin-turbo V12, making them the fastest, most powerful Rolls models to date. And if none of these particular special editions tickle your fancy, we're sure the company will create one for you to your own exacting specifications – assuming of course that you've got the means. Related Video: ROLLS-ROYCE WRAITH 'INSPIRED BY MUSIC' Rolls-Royce Motor Cars has contributed to the myth and legend of the contemporary music scene since the birth of Rock & Roll. Over half a century later, this long-standing love affair lives on, with some of the world's most celebrated artists choosing the marque as the ultimate affirmation of their success. In this spirit, Rolls-Royce Motor Cars is delighted to present Wraith 'Inspired by Music'. Since the launch of Wraith in 2013, customers have been able to commission their Rolls-Royce Wraith with Bespoke Audio; the most exhaustively designed sound system in automotive history.