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Giles Taylor succeeds Ian Cameron as head of Rolls-Royce design
Thu, 28 Jun 2012Back in the day, a Rolls-Royce looked pretty much the same as a Bentley, but with a different grille. Once BMW took over Rolls-Royce, however, it was faced with the challenge of visually separating itself from its former sister brand. And most would agree that it did so pretty well. But its cars have looked pretty much the same ever since. What Rolls-Royce needs, then, is a bit of a design shake-up. And that's just what this latest appointment could bring.
After a baker's dozen years as design director at Rolls-Royce (and twenty years designing for the BMW Group altogether), Ian Cameron is retiring from his post. In his place, Rolls-Royce has named Giles Taylor as its new director of design. In his new capacity, Taylor will report directly to BMW Group chief designer Adrian van Hooydonk, and be responsible for all design matters related to the Rolls-Royce brand and its products.
Taylor was promoted to the role from his previous position as head of exterior design for the marque, a position he's held for barely more than a year. We'll be eagerly watching to see what the veteran British car designer has in store for the future of Rolls-Royce. In the meantime you can read the full announcement below.
Rolls-Royce Wraith Kryptos Collection is a car with a secret
Tue, Jul 7 2020Rolls-Royce has unveiled yet another special-edition vehicle, this one being a version of the Wraith. It’s called the Wraith Kryptos Collection, and itÂ’s a bit more intriguing than most. That intrigue comes from the secrets itÂ’s holding within. This car is a driving encrypted cipher. Rolls-Royce designers decided to incorporate a “labyrinth of complex ciphers” outside and inside the Wraith Kryptos. “As a designer, IÂ’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers,” Rolls-Royce Designer, Katrin Lehmann said. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.” A number of messages are encrypted throughout the vehicles, but youÂ’ll need to be a decent cryptographer to get anywhere with it. To be frank, weÂ’re not sure how complex Rolls-Royce got with its cipher. Perhaps the scores of folks still looking into the ZodiacÂ’s cipher could take a break and see what Rolls has in store for everyone. Whatever it is, there are only two people who own the code to read the messages, the designer, and the CEO. A paper key has been tucked away into the CEOÂ’s safe at the home of Rolls-Royce. Rolls-Royce probably hasnÂ’t told us everything, but you can find code on the Spirit of Ecstasy hood ornament, exterior paint, the headrests, metal trim and headliner. A combination of Kryptos Green (a newly-developed Rolls-Royce color), Delphic Grey, Dark Grey and Orbit Grey paint give this Wraith its signature appearance. For the 50 owners who end up with a Wraith Kryptos Collection, theyÂ’ll be able to submit guesses at cracking the code via the Rolls-Royce application, Whispers. Feel free to drop us a line when you figure it out, too.
Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]
Wed, 20 Feb 2013Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.