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Michael Fux sure likes fuchsia — now there's a 'Fuxia' Rolls-Royce

Over the weekend, we told you about a McLaren 720S done up in a bespoke color at the Pebble Beach Concours d'Elegance, an eye-popping fuchsia that McLaren dubbed "Fux Fuchsia." And now it's showing up on a Rolls-Royce as well, unveiled at The Qual in a color RR calls simply "Fuxia." There's a lot more surface area on a Rolls than on a McLaren, so on a day when we're supposed to save our retinas by not looking directly at the solar eclipse, you might consider wearing your eclipse goggles to view the gallery above. The car is, well, vivid. Fux is a Cuban immigrant who made his millions in mattresses as the founder of Sleep Innovations. A mattress is clearly not where he stores those millions, since he has amassed a vast car collection. This "Dawn in Fuxia" car is his 11th Rolls, each highly personalized. "Michael is a very special patron of Rolls-Royce Motor Cars," said RR CEO Torsten Muller-Otvos in revealing the car. "Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art." The color is said to be based on the petals of a fuchsia flower Fux found last year at Pebble Beach. He presented them to Rolls Royce to replicate. As with the McLaren, Rolls is using Fux's car to highlight the fact that it can build you a bespoke car in any color you want — Rolls says it offers a palette of 44,000 choices. Some of Fux's previous Rolls-Royces have come in these custom colors (each officially named using his name): Fux Blue was his Pebble reveal last year. Before it was Fux Intense Jade Pearl; a two-tone of Aequus Green Jade Pearl, Cornish White Jade Pearl; Deep Purple; Candy Red; and Yellow. Related Video:

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce Cullinan spotted playing in the snow

This is no ordinary Phantom. Not that you'd call any Rolls-Royce ordinary, considering the brand's stratospheric pricing and hand-built pedigree. But this one is extra special, because it's a test bed for the British luxury brand's very first SUV, tentatively known as the Cullinan. We've known Rolls-Royce was out and about testing this brand-new, all-aluminum platform in the wild, but this is the first time we've seen it so clearly. It looks a little bit like a shortened Phantom sedan, with big swathes of metal seemingly cut away from the rear doors, but it's more than that. We can't be certain, but there's probably a big V12 engine underhood sending torque to all four wheels, and it looks to be riding high enough to offer some legitimate off-road capability. The aggressive tires are another giveaway that this Rolls may be going places no Phantom before it has dared. With Bentley finding success in the luxurious 'ute market with the Bentayga, we're sure Rolls-Royce is pushing to get its Cullinan into the driveways of one-percenters the world over as soon as possible. See the mule for yourself in our high-res image gallery above. As for us, well... we're just wondering what happened to that sweet rear spoiler. Related Video: Featured Gallery Rolls-Royce Cullinan: Spy Shots View 10 Photos Spy Photos Rolls-Royce Crossover SUV Luxury rolls-royce cullinan