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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce to show new Cullinan SUV in 'closed-room' events

Rolls-Royce plans a series of closed-room events starting this summer to show off its upcoming ultra-luxury SUV to potential buyers ahead of its expected unveiling in late summer. Codenamed the Cullinan and described by the company as an "all-terrain, high-sided vehicle," the SUV is Rolls-Royce's answer to ultra-luxury competitors like the Bentley Bentayga and Lamborghini's new Urus. It's expected to nudge the brand's vehicle sales past 5,000 a year after sales in 2017 fell 16 percent to 3,362, Automotive News reports. Engineers are now finalizing the handling of the vehicle on Germany's Nurburgring track. The Cullinan bears the luxury brand's signature long hood, vertical-slatted grille and upright, block-like fascia. It will be built on the same aluminum platform as the Phantom and is also likely to share the 6.75-liter twin-turbo V12 that makes 563 horsepower and and eight-speed automatic transmission, only in all-wheel-drive. Sales are expected to start near the end of the year with deliveries beginning in 2019.Related Video:

Rolls-Royce celebrates Maharajas with special Phantom DHC

A century ago, the princes and maharajas of India shared a relationship with Rolls-Royce that spanned five decades and saw the nobility on the subcontinent commissioning over 840 unique vehicles from the stoic marque. It's that golden age that Rolls-Royce celebrates with the debut of this one-of-a-kind luxury cabriolet.
Based on the Phantom Drophead Coupe, this unique Maharaja edition is distinguished by such special touches as Carrara White paint embellished with a peacock motif, emerald green coachline, a deep green top (hood in UK terminology), light creme leather interior with green accents, marquetry inlays and custom seashell embroidery.
Said to be two years in the making by the Rolls-Royce Bespoke division, this one-off Phantom DHC was unveiled not in India, but in Dubai, where a fascination with the Golden Age of the Raja is evidently alive and well.