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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce Black Badge Cullinan 'Blue Shadow' straddles Earth and space

Rolls-Royce has another special edition for stargazing types who might not have the schedules to stay up all night stargazing. Called the Rolls-Royce Black Badge Cullinan "Blue Shadow" Private Collection, its design honors the nebulous area where Earth's atmosphere ends and so-called "outer space" begins. Since the edges of our planetary terrarium blend into space, there's no useful coloring-book-like boundary. The International Aeronautics Federation uses an arbitrary height called the Karman line, which Hungarian engineer and physicist Theodore von Karman decided would be 100 kilometers above Earth because that's around where the last traces of aerodynamic lift petered out, giving way to "astronautics." The Cullinan Blue Shadow is a canvas for artistic representation of the Karman line and what lies beyond. The deep blue exterior color signifies the atmosphere's upper layers where the blackness of space suffuses the blue of our daytime skies. Contrasting satin jewelry in the front fascia suggests the silica and aluminum oxide whitewash applied to the thermal protection tiles on craft like NASA's Space Shuttle. The Spirit of Ecstasy was produced in 3D-printed titanium coated in a blue-tinted lacquer, the base inscribed with "Blue Shadow Private Collection." The Cullinan's 22-inch wheels are also dressed in a lacquer layer for dark translucence. Inside, the starlight headliner's been decorated with an embroidered moon composed of five colors, each color sewn in with a different technique and texture. The headliner's 799 white LEDs and 384 blue LEDs create a field of stars for Luna, Rolls-Royce engineers tweaking the twinkling effect in the LEDs "for an even more enchanting glow." The painted instrument panel and door cards transition from black up high to dark and then light blue below. Six layers of colors combine five blues with a black, providing another kind of twinkle thanks to blue and clear glass particles in the clearcoat. The Private Collection clock comes with blue anodized details and an engraved "Blue Shadow." The artwork created in the seats is a first for Rolls-Royce. Each seat's been perforated more than 75,000 times in a pattern representing the Earth as seen from space.

Trump reportedly says he wants to wipe German cars off the U.S. map

BERLIN/FRANKFURT — A report that U.S. President Donald Trump has threatened to pursue German carmakers until there are no Mercedes-Benz rolling down New York's Fifth Avenue dented shares in the luxury car manufacturers on Thursday. An excerpt from German magazine Wirtschaftswoche's article, which cited several unnamed European and U.S. diplomats but did not include any direct quotes, could not be independently verified, while a U.S. Embassy spokesman in Berlin referred questions to Washington. The news and current affairs magazine said Trump had told French President Emmanuel Macron in April that he aimed to push German carmakers out of the United States altogether. Macron's administration in Paris declined to comment on the report. The Trump administration last week opened a so-called Section 232 trade investigation into vehicle imports, which could result in a 25 percent tariff on cars on the same "national security" grounds Washington used to impose metals duties in March. This could destroy exports by German carmakers, which control 90 percent of the U.S. premium market and are the biggest European Union exporters of cars to the United States. BMW owns Rolls-Royce, while Daimler has Mercedes-Benz, and Volkswagen controls Bentley, Bugatti, Porsche and Audi. Daimler, BMW and Audi declined comment. Porsche was not immediately available for comment. BMW shares were trading 0.5 percent lower at 0939 GMT, while Daimler and VW's shares were down 1 percent and 1.6 percent respectively, underperforming Germany's blue-chip DAX. Trump has railed against German carmakers before. And in early 2017, in an interview with German newspaper Bild, he said he would impose 35 percent tariffs on imported cars. At the time, the president called Germany a great car producer but said that the business relationship with the United States was an unfair one-way street. Germany's auto industry association VDA says its members exported 657,000 vehicles to North America last year, with total exports of vehicle components, cars, engines, as well as second-hand vehicles totaling 31.2 billion euros in 2016. Imports from the United States to Germany amounted to 7.4 billion euros, meaning a trade deficit of 23.8 billion euros the VDA's latest available figures show. However, German brands also have huge factories in the United States, where they built 804,000 cars last year, VDA said, providing jobs for U.S. workers. Berlin has reacted angrily to the U.S.