1979 Rolls Royce Corniche Convertible - With 50,871 Original Miles on 2040-cars

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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

'Most expensive safety deposit box in the world' has a Rolls-Royce ferry

Ultra-high-end security and storage company International Bank Vaults (IBV) has several locations around the world, but as of next week, none will be more exclusive than the London branch. IBV is set to open a new vault with what's claimed to be the most expensive safety deposit boxes in the world. With price come perks, however, including a personal Rolls-Royce Ghost chauffeur to take customers to and from the vault. According to The Guardian, IBV, owned by South African millionaire Ashok Sewnarain, decided to open the new vault as a response to rapidly increasing demand for private wealth storage from the world's richest people. “We wonÂ’t deal with millionaires," managing director of the new facility Sean Hoey said. "We will be dealing only with billionaires.” For the top tier of the rich, a full room can be rented out for about $3.3 million per year. On a much lower scale, the cheapest available safety deposit box will cost about $785 to rent per year. Those boxes are pretty small, however, at about two inches high, 6.3 inches wide, and 19.3 inches deep. Hoey says it's enough space to store jewelry or "a fair few gold bars."  At this location, when the customers need to deposit or withdrawal spare gold bars in between polishing sessions, a chauffeur will arrive in a Rolls-Royce Ghost for proper luxury transportation. To get to the underground vault, two door people will take clients through fingerprint and iris scans. The vault itself is secured from theft attempts by steel lining in the walls, ceiling, and floor. Read more and see photos of the building on The Guardian. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.